New Customers
New customers KPI measures the number of new customers acquired during a given period of time. This KPI is important because it helps you understand how effective your marketing and advertising campaigns are at attracting new customers. It also helps you understand how well your business is doing at retaining existing customers.
Use this value as input into CAC (Customer Acquisition Cost) and LTV (Lifetime Value) calculations.
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Dimensions
By Referral Type
- Existing Customer
- Direct Marketing
- SEO
- Paid SEO
- Paid Social Media