Pirates
Pirates be all about branding.
Better to be a pirate than join the navy.
- Give people something to talk about
- Make them heroes of their own journey
- Stand by your mates
90 cents in the dollar is in the headline - David Ogilvy
Questions
Which aspect of this topic compounds most over a 10-year horizon when practiced consistently versus ignored?
- At what level of mastery does this topic shift from requiring deliberate effort to becoming an automatic advantage?
- How does this topic change when the context shifts from individual practice to organizational culture?
- Which assumption about this topic is most commonly held that, if examined, would change how you approach it?