Memes
How do you put a value on humour to how society operates?
In 14th century Europe, the term "coining" was associated with inventing words. In the late 16th century, "coining a phrase" implied the invention of a series of words used to complete a sentence.
tip
Memes carry social currency
Aphorisms
Aphorisms are a pithy observation which contains a general truth.
The best memecoins tokenize goodwill by capturing attention to feed the imagination and build bonds of loyalty.
Production
Context
- Persuasion — The parent framework: Ethos, Logos, Pathos, Kairos, Topos
- Behavioural Biases — The cognitive shortcuts memes exploit
- Mantras — Internal memes: trigger phrases that keep you aligned
- Psychology — What drives action
- Headlines — Ogilvy's 80 cents in the dollar
- Governing Metaphor — Metaphor transfers structure; memes transfer feeling
- Marketing — Where memes become campaigns
- Memecoins — When memes become money
Links
Questions
When does a meme stop being funny and start being a belief system — and who notices the transition?
- What makes a meme sticky enough to become social currency vs one that dies in a day?
- If aphorisms contain general truth and memes contain emotional truth, which one changes behavior?
- What is the meme that best captures what you do — and can you draw it?