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This site is exists to create a shared brain for capturing, organising distilling and sharing ideas with the desire of growing collective wisdom for improving collaboration and co-ordination for solving the most valuable problems.

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Shared Brain

Arhitecture Diagram

Our brains are for having ideas not storing them

Create space to connect dots and colour in details.

  1. Break things down by dimensions
  2. Create matrices against those dimensions to identify knowledge gaps
  3. Identify roadmaps to fill in knowledge most needed
  4. Use matrices to slot in insights as they occur
  5. Use matrices to identify and leverage opportunities

Use ANKI flashcards to create stronger neural connections to increase working memory and if you can't remember details you can still easily find a reference source.

Dimensions for thinking in matrices:

Value Proposition - Why?

Engineering Process - How?

Resources - What Tools?

Teamwork - Who?


Revisit and refine the big questions check domain knowledge and perception of reality to drive engineering better routines that enable deeper thinking.

  • Where are we going?
  • Why are we going there?
  • Are we on track?
  • Is this the best way to do things?
  • What are we missing?

Teach knowledge, Coach wisdom


What is the value of seeing through an idea?


  • System One Biases
  • Cognitive Load
  • Complexity
  • Rate of Change
  • Short Terminism
  • Abstraction
  • Lack of Empathy


A decision is only as good as your organisations ability to execute adequately to meet desired benchmarks that deem the experiment a success.


Books are inefficient mechanisms for long-term knowledge transfer.