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Business Strategy

How can you exploit conditions to your advantage?

What style of game should you be playing? and where do you need to be playing it?

Your strategy must have a hypothesis that links decisions to predictions on how you intend to maximise your potential.


Time and Timing

Speed and timing, many opportunities have limited time windows before they close.

How will tokenization and shared ownership change strategic decision making?

Strategy Failures

Insufficient capability to control speed and direction.

  • Don't understand cost, time and quality
  • Too many goals, not enough focus
  • Ill-informed decisions
  • Insufficient belief in the story

What will happen when AI strips away unproductive time?

Strategic Decisions

Decide how to optimise your rate of growth.


Establish systems that support anti-fragile business models that benefit from shocks, volatility, and stressors to create a platform for taking opportunities as soon as they arise and defending against threats before they occur.

Decrease Costs

Use AI agents where possible.

Decentralized Control

Cultivate a hive-mind by create efficient decentralised processes enable humans to sense and respond to solving problems while evolving their innate talent.

  • Better connections
  • Variety
  • Antifragile
  • Fair competition

What is the value of collective intent and belief?

  • What are you sacrificing to take this fork in the road?
  • Is this mandatory forced by external circumstances or an evolutionary choice?
  • What other options are there?

Risk Management

  • Identify potential risks and vulnerabilities in your current business model.
  • Develop strategies to mitigate these risks and to thrive in volatile conditions.
  • Consider stress testing your business under various scenarios to identify weak points.

Diversification and Adaptability

Diversify products, services, and markets to reduce dependency on a single revenue stream.

  • Create a culture of adaptability where change is expected and embraced.
  • Invest in continuous learning and development to stay ahead of industry trends and shifts.

Leverage Technology Wisely

  • Implement technologies that enhance flexibility and scalability, such as cloud computing and AI.
  • Ensure that your tech stack is adaptable and can integrate new technologies as they emerge.

Build Resilient Supply Chains

  • Develop a supply chain that is resilient to disruptions, possibly through diversification of suppliers or localizing certain elements.
  • Embrace technologies and practices that enhance supply chain visibility and agility.

Financial Prudence and Strong Cash Reserves

  • Maintain a strong balance sheet with sufficient liquidity to weather unforeseen events.
  • Avoid over-leveraging and have contingency plans for financial crises.

Customer-Centric Approach

  • Stay closely connected to customer needs, which can rapidly change in volatile environments.
  • Be prepared to pivot based on customer feedback and market trends.

Innovative Experimentation

  • Encourage innovation as a core value within your organization.
  • Adopt a 'test and learn' approach to business decisions, allowing for experimentation and learning from failures.

Regular Feedback Loops

  • Conduct regular reviews of business strategies and operations.
  • Establish feedback loops that allow for rapid response and adjustments to strategies.
  • Ensure that your business model is compliant with current laws and adaptable to potential regulatory changes.
  • Monitor changes in the legal landscape that could impact your business.

Stakeholder Engagement

  • Engage with all stakeholders (employees, customers, suppliers, investors) to build trust and gain diverse insights.
  • Use stakeholder feedback to inform strategic decisions and risk management.