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Customer Journey

Address the pain, share a vision, collaborate on plans, coordinate efforts, provide support to navigate obstacles.

Account management: What is the customer's story? What are their fears, frustrations, and desires?

  • How can you prevent customers becoming stuck?
  • How can you help customers grow?
  • What happens if customers stray from the path?
  • How can you prove that?
  • How should you distribute that proof?

Heroes Growth Journeys​

Where is each customer on their path towards fulfilment?

Make your customers the heroes of your growth campaigns.

Use the hero's journey as template story arc of overcoming trials to reach fulfilment.

Mantra

Replace FUD with Courage Confidence and Conviction

Grow loyal connections through trust building journeys.

Journey Charts​

Map out the customer journey for each persona, from the first point of contact with your brand to the point of purchase and beyond. This can help you identify key touchpoints and opportunities to engage with your customers, as well as any potential pain points that need to be addressed.

  • Picture the North Star
  • Challenges to overcome
  • Link to opportunities
  • Provide a roadmap to success
  • Simplify first steps
  • Establish an early win

Extend Customer Lifetime Value​

Customer Lifetime Value Calculation (CLV) is a prediction of the net profit attributed to the entire future relationship with a customer. The purpose of the CLV is to assess the financial value of each customer. Understanding this concept can help you see how customer satisfaction directly impacts your profits.

Formula for CLV: (Average purchase value _ Average purchase frequency rate _ Average customer lifespan)

Trust​

Why should someone invest their time and energy then reward loyalty in you?

Prove credibility by taking a sad song and making it better.

Create a platform to enable better performance.

  • Create better pictures
  • Build belief in bigger dreams
  • Connect with a deeper purpose

Reputation

Collect pain to pleasure stories to build a community from social proof.

  • Testimonials
  • Emotional Triggers
  • Plans and Facts

Tools​

Need products that reinforce mix accountablity throught community as social glue.

tip

Journeys need maps to guide the way. But the map is never the territory.

Context​