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Strategic Decisions

Find broad markets with valuable problems to solve.

Find broad markets with valuable problems to solve.

Distil, Document, Demonstrate, Duplicate - Improve and Scale.

Focus​

Focus on solving the hardest problems that you don't know how to solve yet. These often have the biggest impact on your business growth.

Business Model​

Select the best business models to solve core problems in taking prime opportunities.

Build Trust​

Build trust by offering your product or service for free. This helps you gather testimonials, refine your offering, and build a customer base.

Pricing​

Raise your prices regularly. Higher prices often lead to more revenue, even with fewer customers. Aim for at least 3-6% annual increases to keep up with inflation.

Ownership​

Unify sales and advertising as responsibilities of one problem owner. This eliminates conflicts of interest and aligns customer acquisition efforts.

Look Back Window​

Implement the "look back window" strategy by extending billing cycles. Longer billing periods (e.g., annual instead of monthly) can reduce churn and increase customer lifetime value.

Customer Journey​

Map your customer's progress journey to solve business problems. Customer feedback is crucial for improving your product, marketing, and overall business strategy.

Prioritize Proof​

Prioritize getting proof over making promises in your marketing. Collect and showcase customer testimonials, especially those that highlight the customer's initial pain point.

Recruitment​

When hiring, ensure new team members raise the average bar of performance. Look for candidates who teach you something during the interview process.

Identify Quantity and Quality of metrics they track and interrogate best practices the follow to influence those metrics positively. Do the Distil, Document,

Ecosystems​

Look for ecosystem opportunities - ways to create additional revenue streams from existing resources or by-products.

Structure​

Structure your business team around three key functional leaders:

  1. Customer Acquisition Leader
  2. Product/Delivery Leader
  3. Internal Operations Leader

Performance Reviews​

Use the 5 reasons framework when addressing performance issues with team members:

  1. They didn't know
  2. Didn't know how
  3. Didn't know when
  4. Weren't motivated
  5. Were blocked

Context​