Marketing Activities
The Work Chart for marketing: every activity mapped to capabilities (skills + tools) and desired outcomes.
Work Charts replace Org Charts. The question isn't "where do you sit?" but "what can you do, and where is that valuable?"
Analysis Workbook | Diagrams | Innovators
The Shift: Org Chart → Work Chart
| Org Chart | Work Chart |
|---|---|
| Maps hierarchy | Maps capability |
| Who reports to whom | What work needs doing |
| Fixed boxes | Fluid skills |
| Career = climbing | Career = expanding what you can do |
The Human Edge
| AI Does Well | Humans Do Differently |
|---|---|
| Generate content variations | Judge which variation has taste |
| Analyze engagement patterns | Decide which patterns matter for this brand |
| Optimize for metrics | Define which metrics align with purpose |
| Execute campaigns at scale | Set the strategy worth executing |
| Synthesize market data | Interpret what the data means for us |
The irreplaceable human edge: Judgment, taste, purpose, accountability, and skin in the game.
The AI Transformation Spectrum
Every marketing job sits somewhere on this spectrum:
Human-Only → Human-Led → AI-Assisted → AI-Led → AI-Only
Marketing Jobs Matrix
The master table — every marketing activity mapped to Human/AI responsibility:
| Marketing Job | Frequency | Human Role | AI Role | Spectrum | Link |
|---|---|---|---|---|---|
| Brand Strategy | Quarterly | Full ownership | Research support | Human-Only | |
| Marketing Strategy | Quarterly | Full ownership | Scenario modeling | Human-Led | |
| Ideal Customer Analysis | Monthly | Define segments | Research, synthesis | Human-Led | |
| Positioning Strategy | Quarterly | Category decisions | Competitive analysis | Human-Led | |
| Campaign Strategy | Monthly | Direction | Execution planning | Human-Led | |
| Content Strategy | Weekly | Editorial direction | Topic research | Human-Led | |
| Blog Writing | Weekly | Review, voice | Draft, optimize | AI-Assisted | |
| SEO Optimization | Ongoing | Topic strategy | Keyword research | AI-Assisted | |
| Social Media | Daily | Tone calibration | Generation, posting | AI-Assisted | |
| Email Campaigns | Weekly | Segmentation strategy | Copy, personalization | AI-Assisted | |
| Landing Pages | As needed | Conversion strategy | Copy, variants | AI-Assisted | |
| Podcasts | Weekly | Guest selection, narrative | Editing, distribution | AI-Assisted | |
| Paid Ads | Ongoing | Budget, targeting | Creative, optimization | AI-Assisted | |
| Analytics | Weekly | Interpretation | Collection, reporting | AI-Led | |
| A/B Testing | Ongoing | Result interpretation | Test execution | AI-Led | |
| Competitive Intel | Weekly | Response decisions | Monitoring, alerts | AI-Led | |
| Content Repurposing | Daily | Quality gate | Atomization, adaptation | AI-Led | |
| Content Distribution | Daily | Quality gate | Scheduling, publishing | AI-Only | |
| Performance Dashboards | Real-time | Reading, acting | Building, updating | AI-Only | |
| Pricing Strategy | Quarterly | Value decisions | Market analysis | Human-Led | |
| Website Optimization | Ongoing | UX decisions | Technical optimization | AI-Assisted | |
| Personalization | Ongoing | Segment strategy | Dynamic content | AI-Led |
Web3 Marketing Activities
| Marketing Job | Frequency | Human Role | AI Role | Spectrum | Link |
|---|---|---|---|---|---|
| Token Economy Design | Quarterly | Incentive design | Modeling | Human-Only | |
| Airdrops | As needed | Strategy, targeting | Distribution | Human-Led | |
| Loyalty Tokens | Ongoing | Program design | Tracking, rewards | AI-Assisted | |
| Customer Data (Web3) | Ongoing | Privacy decisions | On-chain analysis | AI-Led | |
| Meme Marketing | Daily | Cultural judgment | Generation, trends | AI-Assisted | |
| Phygital Experiences | As needed | Experience design | Logistics | Human-Led |
Full XV Alignment
Every marketing capability maps to the Full XV framework:
The Tight Five — Marketing Platform
The platform. Without this, nothing moves.
| # | Position | Marketing Translation | Human Job | AI Job |
|---|---|---|---|---|
| 1 | Problem-Purpose | Why does this marketing matter? | Define mission, brand purpose | - |
| 2 | Principles | What truths guide marketing decisions? | Set values, ethical bounds | - |
| 3 | Platform | What marketing assets do we control? | Architecture decisions | Maintain, optimize |
| 4 | Perspective | What does marketing see others don't? | Market insight, taste | Data synthesis |
| 5 | Performance | How do we know marketing is working? | Define what matters | Track everything |
The Loose Forwards — Marketing Bridge
Win possession AND run with it.
| # | Position | Marketing Translation | Human Job | AI Job |
|---|---|---|---|---|
| 6 | Priorities | What marketing deserves focus now? | Resource allocation | Opportunity surfacing |
| 7 | Positioning | Where does our message meet demand? | Category strategy | Competitive analysis |
| 8 | Predictions | Where is attention moving? | Trend interpretation | Pattern detection |
The Backs — Marketing Execution
Speed, creativity, finishing. Useless without the platform.
| # | Position | Marketing Translation | Human Job | AI Job |
|---|---|---|---|---|
| 9 | Prompts | What triggers marketing action? | Campaign briefs | Content generation |
| 10 | Questions | What don't we know about customers? | Frame the inquiry | Research, synthesis |
| 11 | Products | What marketing assets do we ship? | Creative direction | Production |
| 12 | Persuasion | How do we move people to act? | Strategy, positioning | Copy, distribution |
| 13 | Protocols | What standards enable coordination? | Brand guidelines | Enforcement |
| 14 | Performance | What metrics matter? | Interpretation, action | Measurement |
| 15 | Purpose | Why are we marketing? | Vision alignment | - |
#10 Questions is the playmaker. It reads the market, interprets customer signals, and converts problems into opportunities. Without the 10, all that content generation means nothing.
The HiTL (Human-in-the-Loop) Job
When AI handles execution, what IS the marketing job?
| Old Job | New Job |
|---|---|
| Write copy | Direct AI to write copy, judge quality |
| Research topics | Frame questions, synthesize AI-gathered insights |
| Create assets | Set constraints, evaluate AI drafts, refine |
| Analyze data | Interpret meaning, decide action |
| Execute campaigns | Define strategy, oversee AI execution |
The Meta-Skill
Knowing when to think and when to delegate thinking.
Define → Delegate → Evaluate → Integrate → Evolve
- Define — What outcome do I need? What constraints matter?
- Delegate — What can AI handle? What's my prompt?
- Evaluate — Is this good? What's missing? Where's my judgment needed?
- Integrate — How does this fit with everything else?
- Evolve — What did I learn? How do I do this better next time?
Job Documentation Standard
Each activity page should include:
- Job purpose and business impact
- Step-by-step process documentation
- Input requirements and output specifications
- Quality standards and acceptance criteria
- Performance metrics and benchmarks
- Required tools and access
- Common failure modes and solutions
- Human vs AI responsibility breakdown
ABCD Stack for Marketing
How the ABCD stack transforms marketing:
| Layer | Technology | Marketing Application |
|---|---|---|
| A | AI | Content generation, personalization, optimization |
| B | Blockchain | Proof of engagement, verifiable metrics, attribution |
| C | Crypto | Token-gated content, aligned incentives, loyalty |
| D | DePIN | Distributed content delivery, owned infrastructure |
The Canary Insight
Marketing is the canary in the coalmine for every knowledge job.
If AI can transform marketing (creative, strategic, analytical), it can transform:
- Sales (RFP, proposals, outreach)
- Finance (analysis, reporting, planning)
- HR (recruiting, onboarding, development)
- Legal (research, drafting, review)
What we learn here applies everywhere. Document the transformation, and you've documented the future of work.
The VVFL — Validated Virtuous Feedback Loop
This documentation isn't static. It's part of a feedback loop:
DOCUMENTATION (this page)
↓ informs
SKILLS (ogilvy, sutherland, linkedin-posting)
↓ execute
CONTENT (.agent-work/content-strategy/)
↓ produces
POSTS (LinkedIn, blog)
↓ generates
PERFORMANCE (engagement, conversions)
↓ feeds back to
DOCUMENTATION (update what works)
See: VVFL Framework — The full framework
Tracking: .agent-work/content-strategy/marketing-vvfl.md — Active feedback items
Context
- Marketing Overview — The whole marketing system
- Marketing Team — Roles and prompts
- Marketing Performance — Metrics that matter
- Future of Work — The Full XV framework