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Marketing Performance Metrics

Marketing Performance​

Platform, Activities,Artifacts and Performance Outcomes.

MetricBenchmark
Return on Investment (ROI)A positive ROI is generally considered good. Higher ROI means marketing efforts are more effective in generating income relative to cost.
Customer Acquisition Cost (CAC)Varies by industry. For SaaS, CAC should be recovered in less than 12 months of revenue from a new customer.
Customer Lifetime Value (CLTV)CLTV should be at least 3x your CAC for a viable business model.
Conversion RateAverage landing page conversion rate is around 2.35%, top 25% convert at 5.31% or higher.
Traffic-to-Lead Ratio2-5% is often seen as average.
Lead-to-Customer Ratio~20% is often seen as average, varies by industry.

Diagrams | Matrices | Thinkers

Common metrics used to judge the success of executing marketing strategy.

Content Strategy​

  • Publications
  • Impressions
  • Conversions

Variation​

Benchmark targets vary depending on: