Marketing Team

When Work Charts replace Org Charts, what's left for humans?

The Human Edge

The Marketing Work Charts map every job to Human vs AI. But what remains irreplaceable?

Capability	Why Human
Judgment	Deciding which AI output has taste
Purpose	Defining what the brand stands for
Trust	Being accountable when things go wrong
Relationships	Building genuine connections
Ethics	Drawing lines AI can't see

Roles → Capabilities

Traditional roles map to capabilities. The question isn't "what's your title?" but "what can you do?"

Traditional Role	Core Capabilities	AI Leverage
Chief Marketing Officer	Strategy, judgment, accountability	AI handles analysis, scenarios
Marketing Strategist	Positioning, segmentation, prioritization	AI handles research, modeling
Creative Director	Taste, brand voice, quality bar	AI generates variations
Content Lead	Editorial judgment, narrative	AI drafts, optimizes
Growth Lead	Experiment design, interpretation	AI runs tests, reports
Community Manager	Relationships, trust, authenticity	AI handles scale, triage

The HiTL (Human-in-the-Loop) Role

Every marketing job becomes:

Define → Delegate → Evaluate → Integrate → Evolve

1. Define — What outcome do I need? What constraints matter?
2. Delegate — What can AI handle? What's my prompt?
3. Evaluate — Is this good? What's missing? Where's my judgment needed?
4. Integrate — How does this fit with everything else?
5. Evolve — What did I learn? How do I do this better next time?

AI Prompts

The Marketing Prompts library implements the Work Chart. Each prompt:

• Defines the context and constraints
• Specifies the output format
• Sets quality criteria
• Leaves judgment to humans

External Resources

Role	Perplexity Collection
Copywriting Editor	Collection
Product Marketing	Collection

Mantra

Guide any being into a pit of success.

Context

• Marketing Work Charts — Human vs AI for every job
• Marketing Overview — The whole marketing system
• Future of Work — The Full XV framework
• Agentic Workforce — How capabilities coordinate