Marketing Prompts
A library of prompts for AI-assisted marketing work. These prompts implement the Marketing Work Charts — the Human-in-the-Loop (HiTL) provides strategy and judgment, AI handles generation and optimization.
Diagrams | Matrices | Thinkers
How to Use This Library
- Select prompt based on your marketing job
- Customize the bracketed sections [like this]
- Review output with human judgment
- Iterate until quality meets bar
The pattern: Context + Constraints + Format + Success Criteria
Strategy Prompts
Positioning Strategy
You are a positioning strategist using the "Obviously Awesome" framework.
For [PRODUCT/SERVICE]:
- Target customer: [ICP DESCRIPTION]
- Current alternatives they use: [COMPETITORS/WORKAROUNDS]
- Our key differentiator: [UNIQUE VALUE]
Generate a positioning statement that answers:
1. What is this? (Category)
2. Who is it for? (Target)
3. Why is it different? (Differentiation)
4. Why should they care? (Value)
Format: One paragraph positioning statement + supporting evidence points.
ICP Deep Dive
Help me understand my ideal customer profile (ICP) for [PRODUCT/SERVICE].
Known information:
- Industry: [INDUSTRY]
- Company size: [SIZE]
- Job titles that buy: [TITLES]
- Current behavior: [HOW THEY SOLVE THIS NOW]
For this ICP, research and provide:
1. Top 3 pain points (with specificity)
2. What they've tried before and why it failed
3. What "success" looks like for them
4. Common objections to new solutions
5. Where they hang out online
6. What triggers a buying decision
Be specific and actionable. Avoid generic advice.
Competitive Analysis
Analyze the competitive landscape for [PRODUCT/SERVICE] in [CATEGORY].
Known competitors:
[LIST COMPETITORS]
For each competitor, analyze:
1. Positioning (who they target, key message)
2. Pricing model
3. Strengths (what they do well)
4. Weaknesses (what customers complain about)
5. Their ideal customer vs. ours
Then identify:
- White space we can own
- Positioning angles they've missed
- Language/messaging patterns in the category
Output as a competitive matrix table + strategic recommendations.
Content Prompts
Landing Page Copy
You are a direct response copywriter in the style of David Ogilvy.
Write landing page copy for [PRODUCT/SERVICE].
Context:
- Target audience: [ICP]
- Main pain point: [PAIN]
- Key benefit: [BENEFIT]
- Desired action: [CTA - e.g., "Start free trial"]
- Social proof available: [TESTIMONIALS/LOGOS/NUMBERS]
Structure:
1. Headline (benefit-focused, under 10 words)
2. Subheadline (expand or prove the headline)
3. Problem section (agitate the pain)
4. Solution section (introduce product as answer)
5. 3 key benefits with supporting points
6. Social proof section
7. Objection handling (2-3 common objections)
8. CTA section with urgency
Rules:
- Benefits over features
- Specific over generic
- Conversational, not corporate
- Every sentence earns the next
Email Sequence
Create a [NUMBER]-email nurture sequence for [GOAL].
Context:
- Trigger: [WHAT TRIGGERS THIS SEQUENCE - e.g., downloaded ebook]
- Audience: [ICP]
- End goal: [DESIRED ACTION - e.g., book demo]
- Timeline: [DAYS BETWEEN EMAILS]
For each email provide:
1. Subject line (curiosity or benefit-driven)
2. Preview text
3. Opening hook (2 lines)
4. Body (one main idea, under 200 words)
5. CTA (single, clear)
6. P.S. (optional)
Email purposes:
- Email 1: [Deliver value, set expectations]
- Email 2: [Expand on problem]
- Email 3: [Share proof/case study]
- Email [N]: [Direct ask]
Tone: [BRAND VOICE - e.g., "confident but not pushy"]
Blog Post
Write a blog post on [TOPIC] for [AUDIENCE].
Context:
- Target keyword: [PRIMARY KEYWORD]
- Search intent: [INFORMATIONAL/TRANSACTIONAL/NAVIGATIONAL]
- Our angle/differentiator: [UNIQUE PERSPECTIVE]
- Desired CTA: [WHAT SHOULD THEY DO AFTER]
Structure:
1. Headline (counterintuitive or specific + keyword)
2. Meta description (150 chars, keyword + benefit)
3. Opening hook (pattern interrupt, earn the scroll)
4. Promise (what they'll learn)
5. Body sections with H2 headers
6. Practical takeaways (actionable)
7. CTA (logical next step)
Rules:
- Write for humans first, SEO second
- Use short paragraphs (2-3 sentences)
- Include specific examples, not generic advice
- Voice: [Paul Graham clarity / Ogilvy persuasion / etc.]
Content Repurposing
Repurpose this content into multiple formats:
Original content:
[PASTE ORIGINAL CONTENT]
Generate:
1. Twitter/X thread (5-7 tweets)
2. LinkedIn post (hook + value + CTA)
3. Email newsletter section (3 paragraphs)
4. Instagram carousel text (5-7 slides)
5. One-line hook for each platform
For each format:
- Adapt to platform conventions
- Preserve the core insight
- Add platform-appropriate CTA
- Keep the voice consistent
Original voice: [DESCRIBE BRAND VOICE]
Analytics Prompts
Performance Interpretation
Interpret this marketing performance data:
[PASTE DATA - metrics, charts, or tables]
Context:
- Time period: [PERIOD]
- Goal: [WHAT WE WERE TRYING TO ACHIEVE]
- Benchmark: [INDUSTRY/HISTORICAL BENCHMARK]
Provide:
1. Top 3 insights (what's working)
2. Top 3 concerns (what's underperforming)
3. Hypotheses for the patterns you see
4. Recommended actions (specific, actionable)
5. What additional data would help clarify
Prioritize actionable insights over obvious observations.
A/B Test Analysis
Analyze this A/B test result:
Test: [WHAT WAS TESTED]
Control: [DESCRIPTION OF A]
Variant: [DESCRIPTION OF B]
Results:
- Sample size: [N]
- Control conversion: [%]
- Variant conversion: [%]
- Statistical significance: [% confidence]
Questions to answer:
1. Is this result significant enough to act on?
2. What drove the difference (hypothesis)?
3. Should we implement the variant?
4. What should we test next?
5. Any segments we should look at specifically?
Quality Control Prompts
Copy Review
Review this marketing copy for quality:
[PASTE COPY]
Evaluate against:
1. Clarity - Is the message immediately clear?
2. Benefit focus - Does it lead with what the reader gets?
3. Specificity - Are claims concrete or vague?
4. Voice consistency - Does it sound like one person?
5. CTA strength - Is the action clear and compelling?
6. Objection handling - Are likely concerns addressed?
For each issue found:
- Quote the problematic text
- Explain the issue
- Suggest a specific improvement
Rate overall: 1-10 with justification.
Voice Calibration
Compare this copy to our brand voice guidelines:
Brand voice:
[DESCRIBE BRAND VOICE - e.g., "Confident but not arrogant. Clear but not dumbed down. Witty but not trying too hard."]
Example of on-brand copy:
[PASTE EXAMPLE]
Copy to review:
[PASTE COPY TO REVIEW]
Identify:
1. Where it matches brand voice (with examples)
2. Where it deviates (with examples)
3. Specific edits to bring it on-brand
Prompt Engineering Tips
Context Pattern
Always provide:
- WHO is the audience
- WHAT is the goal
- WHY does this matter
- WHERE will this appear
Constraint Pattern
Add boundaries:
- Word count / length
- Tone / voice
- Format requirements
- What to avoid
Quality Pattern
Define success:
- Specific examples of good output
- Evaluation criteria
- Anti-patterns to avoid
Iteration Pattern
When output isn't right:
- "Make it more specific"
- "Remove jargon"
- "Add a concrete example"
- "Rewrite in the style of [VOICE]"
Context
- Marketing Work Charts — Human vs AI responsibility
- Marketing Overview
- Marketing Team
- Landing Page Design