Sales Pitch
What is your differentiator of value?
People want to know how to flow not stack features.
Funnel
The sales process workflow guides sales teams through the various stages of closing deals. It typically includes the following steps:
- Trigger: Newly qualified lead.
- Steps: Lead nurturing, proposal creation, negotiations, and deal closure.
- Automation: Automated reminders for follow-ups and scheduling meetings.
- Decision Points: Moving leads through stages (e.g., from prospect to negotiation).
- Notifications: Alerting sales managers and reps about deal progress.
Painting Pictures
- Intellectual honesty about problems
- Link to opportunities
- Show a roadmap to success
- Simplify first steps
- Establish an early win
tip
It is useless being a creative, original thinker if you cannot sell what you create - David Ogilvy
Tell stories that trigger belief and desire to win.
Character Traits
Constantly practice your pitch, even if just selling to yourself.
- Attunement
- Buoyancy
- Clarity
Attunement
Understand and empathise with the job to be done
Buoyancy
Have ability to reflect and take positive lessons from why things did not work out.
Clarity
- Isolating signal from noise
- Distill complexity into simplicity