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Value Loyalty

Trust is rewarded with loyalty.

Loyalty is the act of demonstrating that trust by remaining committed to the relationship over time. Loyalty involves a sense of duty or obligation to remain faithful and true to someone, even in the face of challenges or adversity.

Development

Shared journeys build loyalty through:

  • Real connections
  • Consistent values
  • Authentic storytelling
  • Trust earned over time

Marketing

Trust builds loyalty. Acquiring a new customer costs 5x more than retaining an existing one. Having a loyal following enables you to focus on adding value over chasing it.