Value Loyalty
Trust is rewarded with loyalty.
Loyalty is the act of demonstrating that trust by remaining committed to the relationship over time. Loyalty involves a sense of duty or obligation to remain faithful and true to someone, even in the face of challenges or adversity.
Shared journeys build trust.
Marketing
Trust builds loyalty. Acquiring a new customer costs 5x more than retaining an existing one. Having a loyal following enables you to focus on adding value over chasing it.