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Rory Sutherland

Driving alignment through strong marketing makes everything else flow.

tip

Understand people and you can get anyone to buy anything

  • Your Business Is Nothing Without Marketing
  • Relationships are essential for success in business/life.
  • How To Get Customers For Cheap And Maximise Profit
  • Why Charging More Will Get You More Customers
  • Price vs Quality: What Matters More?
  • Why Your Business Will Fail Without THIS...
  • How To Make It Impossible Not To Buy
  • Save Time And Money By Doing This...
  • How To Become A Master

Business Models

Copy Amazon's method for setting business development priorities.

  1. Does this idea benefit the customer?
  2. Is there a path to profitability?