Product Distribution
Distribution is essential to success and should be integrated into product design.
Solving the distribution problem is critical to fulfilling potential for growth.
Definition
A business model describes how a company generates revenue and creates value for its customers. The distribution of a business model refers to the process of getting the product or service to the customer in a way that is convenient and accessible.
Purpose
Make your product or service available to those that need it with minimum time, effort and cost at maximum quality as close the point of realisation of a need as possible.
Platform
This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries.
Technology
Blockchain examples.