Product Performance Metrics
How do your customers define success? How can you qualify and quantify that?
How well do the outcomes using your product or service meet expected rewards for cost and effort?
Context
Growth
What levers can you pull to change direction and speed?
Is the effort worth the reward?
Retention
- Dollar Retention
- Logo Retention
Sales Efficiency
- New Sales ARR vs S&M Expense
- CAC
- New ACV vs CAC
- CAC Payback
- Magic Number
Margins
- Gross Margin
- LTV
Capital Efficiency
- Burn Multiple
- Hype Ratio
Engagement
- DAU/MAU
- DAU/WAU
SaaS Metrics
Measure what matters to scales a Software as a Service (SaaS) company.
- MRR/ARR
- Retained
- Expansion
- New Sales
- Resurrected
- Contraction
- Churned
- CMGR
- Customer Concentration