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SaaS Metrics

Measure what matters to scales a Software as a Service (SaaS) company.

Context

Growth

  • MRR/ARR
  • Retained
  • Expansion
  • New Sales
  • Resurrected
  • Contraction
  • Churned
  • CMGR
  • Customer Concentration

Retention

  • Dollar Retention
  • Logo Retention

Sales Efficiency

  • New Sales ARR vs S&M Expense
  • CAC
  • New ACV vs CAC
  • CAC Payback
  • Magic Number

Margins

  • Gross Margin
  • LTV

Capital Efficiency

  • Burn Multiple
  • Hype Ratio

Engagement

  • DAU/MAU
  • DAU/WAU