Skip to main content

SaaS Metrics

Measure what matters to scales a Software as a Service (SaaS) company.

Context​

Growth​

  • MRR/ARR
  • Retained
  • Expansion
  • New Sales
  • Resurrected
  • Contraction
  • Churned
  • CMGR
  • Customer Concentration

Retention​

  • Dollar Retention
  • Logo Retention

Sales Efficiency​

  • New Sales ARR vs S&M Expense
  • CAC
  • New ACV vs CAC
  • CAC Payback
  • Magic Number

Margins​

  • Gross Margin
  • LTV

Capital Efficiency​

  • Burn Multiple
  • Hype Ratio

Engagement​

  • DAU/MAU
  • DAU/WAU