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JTBD Marketing

JTBD analysis in an essential method for driving marketing strategy and guiding sales conversations.

Make a concerted effort to listen for psychological triggers that instigate decision chains.

Awareness​

The customer journey from identifying problems/opportunities to progress.

  1. Unaware
  2. Problem Aware
  3. Solution Aware
  4. Product Aware
  5. Most Aware

Intent​

Use emotional hooks to retell heroes journeys that resonate with your audience and drive people to break inertia.

Low intent​

  • User is not currently motivated to take action
  • Content should focus on why and value proposition

Medium intent​

  • User could take action but needs to be convinced
  • Content should lead with why and transition into how

High intent​

  • User wants to take action today
  • Content should focus on how to get started and what to expect.

What is the most important question you could ask yourself to make progress?