Marketing Tech Stack
Build the best possible marketing toolkit leveraging AI and Crypto incentives.
Toolkit
| ROLE / JTBD | DESCRIPTION | REQS | BVF | ALT | OSS |
|---|---|---|---|---|---|
| AI Sales Chat | ?/5 | ||||
| Advertising Technology | ?/5 | ||||
| Affiliate & Influencer | ?/5 | ||||
| Analytics and Tracking | Tracking traffic and conversions | ?/5 | Google Analytics, Meta Pixel | ||
| Community Building & Engagement | (Customer Success) | ?/5 | Discord | Slack | |
| Community Manager | tribe.so, circle.so, mighty networks | ||||
| Content Management (Strategy, Planning, Delivery) | ?/5 | ||||
| Copywriter | jenni.ai, copy.ai, anyword | ||||
| Customer Relationship Management | (Sales, Customer Success) | ?/5 | |||
| Customer Success | (Customer Success) | ?/5 | |||
| Direct Mail | Mailbox | ?/5 | |||
| Email Marketing | Email campaigns | ?/5 | Mailchimp | Constant Contact | |
| Email Marketer | beehiiv, substack, convertkit | ||||
| Games and Quests | ?/5 | ||||
| Graphic Design - Brand Management | ?/5 | ||||
| Graphic Design - General | High quality graphical images | ?/5 | Canva | ||
| Growth hacker | mutinyha, growthbook, voyantis, phlanx, viral-loops | ||||
| Influencer Marketing | Find and manage influencer partnerships | ?/5 | AspireIQ, Upfluence | ||
| Link Shortening and Encoding | ?/5 | Dub, Bitly | |||
| Loyalty and Rewards | ?/5 | ||||
| Marketing Automation | Automating marketing processes | ?/5 | ActiveCampaign, Marketo | ||
| Marketing Strategy | ?/5 | ||||
| Marketing Strategist | semrush, ahrefs, moz | ||||
| Podcast producer | synthesia, riverside, descript | ||||
| Project Management | ?/5 | ||||
| Sales Pipeline (Lead Generation) | ?/5 | ||||
| SEO Strategy and Analysis | ?/5 | ||||
| SEO Specialist | surfer, clearscope, marketmuse | ||||
| SMS Marketing | ?/5 | ||||
| Social Media Management | Scheduling posts across platforms | ?/5 | Buffer | ||
| Social Media Manager | zaap.ai | ||||
| Survey Tools | Gathering customer feedback | SurveyMonkey, Typeform | |||
| Video Production | ?/5 | ||||
| Video Producer | runway, descript, veed | ||||
| Faceless video producer | revid, pictory, vidyo.ai | ||||
| Website and Landing Pages | Convert interest into action | ?/5 |
Meta:
- ROLES: Marketing department team
- REQS: How well are requirements captured to drive decision making?
- BVF: Product with the Best Value Fit
- ALT: Next Best Alternative
- OSS: Open Source Software
Context
- SaaS Toolkit: Extend leverage while minimizing cost and friction
- Marketing Principles: First Principles of Marketing
- Marketing Activities: To retain and attract customer attention
- Positioning: What is your point of difference?
- Business Records: Quantifiable outputs to measure against quality of performance