Business Plan Template

Use this as a fill-in template. Aim to keep the whole page to 1 side of A4.

1. Title & One-Line Description

Business name:
One-liner (who, what, DePIN/crypto angle): Example: "Token-incentivised solar routing network for Queenstown hospitality venues."

What system is broken / value is leaking?
Who feels the pain most (segment, region, stakeholder)?
Why this is urgent now (NZ context, regulation, climate, AI/compute, tourism, etc.)?
Why DePIN/crypto is necessary (misaligned incentives, coordination failure, financing gap)?

"Universe → where we sit" (brief description of the full system and your slot in it):
Market size and value at stake (rough, directional):
Physical network (what nodes/assets are on the DePIN):
- Assets (solar, EV chargers, sensors, gondolas, servers, etc.)
- Who owns/hosts them (households, SMEs, councils, utilities, funds)

Plain-language product description (no jargon):
Primary users and their core "job to be done":
Key differentiator that puts you "top right" on the market map:
On-chain vs off-chain split:
- What runs on-chain?
- What stays in conventional infra/SaaS?
What (if anything) is tokenised (revenue, usage rights, carbon, credits, governance)?

Incumbents / reference competitors (3-7 investors will recognise):
Crypto/DePIN neighbours (global analogues, if any):
Why you win in NZ:
- Sovereign data / local alignment:
- Better economics or UX for operators / users:
- Infra + AI/analytics advantages:

Current stage (idea / prototype / pilot / revenue) and traction:
DePIN footprint so far (devices, sites, km of route, kW installed, etc.):
Unit economics (for one "node" or customer):
- Cost to acquire and deploy/serve:
- Expected revenue and margin:
12-24 month execution plan and success criteria (what you will prove before next raise):

Who pays into the system (and in what asset - NZD, stablecoin, token)?
Who earns, and for doing what work (providing capital, hardware, data, attention, governance)?
How tokens/points map to real-world value (fees, yield, discounts, ownership, rights):
Mechanisms that drive behaviour (staking, slashing, quests, dynamic pricing, auctions):
Planned chains / infra (L1/L2, or off-chain + settlement approach):

Founders and key team (2-4 bullets):
- Relevant infra/energy/transport/fintech experience:
- Web3/crypto/DePIN experience:
- Prior exits or scaled products:
Advisors / backers / key relationships (councils, utilities, super funds, DAOs, etc.):

Entity and governance structure (company, company + foundation, DAO overlay, SPVs):
NZ regulatory considerations and how you address them (FMA, AML/CFT, financial products, councils, ETS):
Data and infra sovereignty (where data lives, who controls infra, ability for NZ to retain strategic control):

Amount you're raising and instrument (equity, SAFE, token warrants, infra SPV, rev share, blend):
Use of funds (approx % split):
- Product & protocol:
- Hardware/DePIN rollout:
- Go-to-market & partnerships:
- Regulatory/legal/compliance:
What you want from lead investors:
- Cheque size / role (lead, anchor, follower):
- Intros (super funds, councils, ministries, global partners):
- Strategic help (infra structuring, capital stacking, PR, gov engagement):