Audit

Master intention and attention to maximize time in Flow.

The Ideas Factory

You are commissioning a business—an ideas factory. The Dreamineering logo is your P&ID (Process & Instrumentation Diagram):

▽ HOPPER → ▷ PUMP → ● GAUGE → ? CONTROLLER
   ↑                              │
   └──────── FEEDBACK ────────────┘

Factory Element	Physical Factory	Ideas Factory
Hopper	Raw materials in	Raw thoughts, problems, signals
Pump	Creates flow	Systematized skills, execution
Gauge	Measures state change	Performance metrics, receipts
Controller	"Is temp correct?"	"Ready to ship or improve?"
Commissioning	Equipment states	Content pipeline stages

See Factory Design for the physical parallel.

Perception → The Loop of Consciousness → Perspective

Questions

#	Question	P	Builds
1	Why does this matter?	Principles	Clarity
2	What truths guide you?	Principles	Trust
3	What do you control?	Platform	Leverage
4	What do you see others don't?	Protocols	Conviction
5	How do you know it's working?	Performance	Agency

Character → Consistency → Capabilities → Credibility → Consensus Capital

Context

The Game — Master the inner and outer loops
Players — Coordination intelligence (outer loop)
Foundations — Te Whare Tapa Whā (5 Ps in indigenous frame)
Flow State — Peak performance
Data Flow — Clean, fast, open
Standards — Protocols that compound
Third Space — Where coordination happens

Playbook

The universal schema for evaluating, appreciating, and transforming value:

Priority	What It Is	Question	Weak Signal
Principles	Immutable truths, values	What truths guide you?	Decisions feel random
Performance	Artifacts, outcomes, proof	How do you know it's working?	Activity without outcomes
Protocols	Recipe for success, standards	How do you standardize?	Success doesn't compound
Platform	Technology, leverage, infrastructure	What do you control?	Dependent on others
Players	Human + AI coordination	Who do you need?	Isolated agency

Your platform is your product.

    PRINCIPLES ←──────→ PLAYERS
         │                  │
         ▼                  ▼
    PROTOCOLS ←──────→ PERFORMANCE
              │
    ══════════════════════════════
            PLATFORM

Platform is the foundation. The other four operate ON the platform. See Te Whare Tapa Whā for the indigenous NZ mapping.

THE MATRIX

Become T-Shaped, evolve agency.

The Tight Five Framework

Whatever business you are in, you are in the connections business.

#	First Fifteen	Question	Culture	Character	Capability	Credibility	Consensus-Capital
1	Principles	What truths guide you?	Shared values	Integrity	Decision frameworks	Principled track record	Trust earned
2	Platform	What do you control?	Community infrastructure	Ownership mindset	Technical depth	Built things that work	Control of value flows
3	Protocols	How do you standardize?	Shared practices	Discipline	Systems mastery	Consistent execution	Operational leverage
4	Performance	How do you measure?	Feedback culture	Accountability	Measurement skills	Public metrics	Compound results
5	Players	Who do you need on your team?	Coordination intelligence	Chemistry	Collaboration skills	Track record of teams built	Collective agency
6	Predictions	What do you forecast?	Collective foresight	Intellectual humility	Pattern recognition	Prediction track record	Asymmetric bets
7	Perspective	How do you see the game?	Shared worldview	Curiosity	Sense-making	Insights that aged well	Access to signal
8	Persuasion	How do you move others?	Stories that spread	Authentic voice	Communication skills	Influence demonstrated	Audience reach
9	Positioning	Where do you stand?	Category you define	Conviction	Strategic clarity	Market validation	Premium pricing
10	Priorities	What matters most now?	Aligned focus	Self-discipline	Triage skills	Delivered on promises	Time leverage
11	Problems	What's worth solving?	Shared pain points	Problem ownership	Root cause analysis	Problems solved	Solution demand
12	Products	What do you create?	What you stand for	Craft commitment	Creation skills	Shipped work	Revenue + adoption
13	Progress	Are you moving forward?	Growth mindset	Persistence	Iteration discipline	Visible improvement	Momentum
14	Prompts	What triggers action?	Ritual + routine	Responsiveness	Prompt engineering	Reliable activation	Behavioral leverage
15	Purpose	Why does this matter?	Shared mission	Drive	Meaning-making	Impact demonstrated	Aligned resources

Business Principles

#	Principle	Question	Builds
1	Zero to One	How do you create something from nothing?	Conviction
2	Critical Path	What is the shortest route to viable value?	Clarity
3	Unit Economics	Does the fundamental math work?	Confidence
4	Leverage	How do you amplify output without proportional effort?	Capital
5	Value Capture	Are you capturing the value you create?	Cash Flow
6	Distribution	How do you reach those who need what you offer?	Customers
7	Snowball Effect	What creates compounding momentum?	Compounding
8	Network Effects	Does value increase as participation grows?	Community
9	Moat	How defensible is your position?	Competitive Advantage
10	Antifragile	Do you get stronger from chaos?	Resilience
11	Market Forces	What external pressures shape your decisions?	Context
12	Opportunity Cost	What is the true cost of your choices?	Discipline
13	Timing	When matters as much as what—is now the moment?	Patience
14	Innovator's Dilemma	How would you beat yourself?	Paranoia
15	Virtuous Feedback Loop	Have you engineered positive feedback loops?	Compounding

The Ideas Factory​

Questions​

Context​

Playbook​

THE MATRIX​

Business Principles​