Consulting to Trades Businesses

High-Ticket Coaching/Consulting for trades businesses — helping owners of trade businesses (plumbing, electrical, HVAC, construction, etc.) increase profitability and efficiency.

Strategic Positioning

Element	Why It Matters
Niching	Focusing on trades businesses enables targeted marketing and specialized content
Authority	Build through content, speaking, and industry partnerships
Results-Oriented	Must deliver measurable results to justify high-ticket pricing
Community	Strong peer support increases retention and referrals

Key Elements

Target Audience: Owners of plumbing, electrical, HVAC, construction and similar trade businesses making $35K-$1.5M in monthly revenue.

Value Proposition: Help trades business owners:

• Nail pricing (stop leaving money on the table)
• Install systems (so the business runs without them)
• Improve their team (hire, train, retain)
• Sort cash flow (predictable finances)
• Get more jobs (marketing that works)

Delivery Method:

• Coaching/Consulting: Personalized guidance and support
• Training Programs: Structured courses and materials
• Community: Peer support and networking

Pricing: High-ticket (thousands to tens of thousands) given target market and promised outcomes.

Lead Magnet: Free trial/assessment session that qualifies prospects and demonstrates value.

Playbook

Lead Generation & Qualification

1. Attract Leads:

   • Content Marketing: Blog posts, videos, podcasts on common challenges (pricing, team, cash flow, marketing)
   • Paid Advertising: Targeted ads on Facebook, Instagram, Google to reach trade business owners
   • Partnerships: Collaborate with suppliers, industry associations, and relevant organizations

2. Free Trial/Assessment: Capture leads and qualify prospects

   • Application form helps prepare and understand specific needs

3. Lead Nurturing: Email marketing with valuable content, case studies, testimonials

Sales & Onboarding

1. Consultation/Sales Call:

   • Understand business challenges and goals in detail
   • Present customized solution
   • Highlight ROI and benefits
   • Address concerns and objections

2. Close the Sale: Flexible payment options, guarantees to reduce risk

3. Onboarding: Smooth setup for success

   • Introduce program, resources, community
   • Establish clear expectations and goals

Program Delivery & Support

1. Coaching/Consulting Sessions: Regular personalized guidance
2. Training Modules: Structured content on key business areas
3. Community Engagement: Foster peer connections and learning
4. Progress Tracking: Track and provide feedback on goals

Retention & Referrals

1. Ongoing Support: Resources to sustain results
2. Upselling/Cross-selling: Additional programs for further growth
3. Referral Program: Incentivize satisfied clients to refer
4. Testimonials & Case Studies: Showcase success to attract new clients

Why Trades Businesses?

Factor	Opportunity
Underserved	Most business coaching is generic; trades owners want trades-specific advice
High Revenue	Successful trades businesses generate significant revenue
Real Pain	Pricing, hiring, cash flow are acute problems with measurable solutions
Word of Mouth	Tight-knit industry; referrals are powerful
Recurring Need	Business grows, problems evolve, relationship continues

Systems Thinking

How to structure the program using Value, Belief, and Control Systems:

System	Application
Value System	Focus on practical, actionable strategies that deliver tangible results. Emphasize financial stability, operational efficiency, and work-life balance.
Belief System	Strong belief in the potential of trades businesses to achieve significant growth with the right systems and support. Trade professionals deserve fair compensation for their expertise.
Control System	Track client progress, measure program effectiveness, gather feedback for continuous improvement. Use data to optimize marketing, sales, and delivery.

Related

• AI Consulting
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• Making Money Matrix