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Game Builders

For creators and developers, the following improvements are unlocked:

  • Increased monetization surface area
  • Enhanced economic alignment
  • Improved creator economics
  • Interoperability & composability

Monetisation​

Opportunity to more thoughtfully monetize players vs. the free-to-play model where, on average, less than 2% of players actually purchase in-game items. The ability to monetize this long tail of users comes from a deeper willingness to spend, driven by the benefits for players mentioned in the previous section (e.g., digital asset ownership, provenance, etc.). In addition, secondary market activity which would previously be lost to peripheral gray markets can be captured. Importantly, this should be done carefully in a non-detrimental way, as we'll expand on in later sections.

Economic Alignment​

Sharing a portion of economics with players and creators in your game economies means lower customer acquisition costs and greater retention contributing to higher LTVs than traditional free-to-play games. Strong evangelical forces are also unlocked, as users can have a stake in the game worlds they care deeply about.

Improved creator economics​

With UGC games like Roblox, creators keep just ~30% of revenues. With blockchain games,creators generally retain much more of the value they create as well as benefit from on-chain royalties

Interoperability & composability​

While it will take time, blockchain technology has the potential to allow interaction across ecosystems by leveraging existing building blocks and open source infrastructure.

Game interoperability is going to be big challenge. Composability within the broader web3 tech stack is a more rewarding innovation.