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Illuvium

Analysis

Illuvium: Join the fight for ETH

The Dream

Laser focus on highest possible standard of game that delivers 10x better experience than any other game! Focus demands:

  1. Attract the highest quality team
  2. No tradeoffs, only benefits

Opportunity

Gaming will be the trojan horse that drives the masses to enter into crypto. Probably 20x greater than any other vertical.

  • Check what Crypto has already done for DeFi
  • People love gaming but don't understand how NFTs add utility
  • NFTs in games will literally change the game

Vitalik started ethereum because he was annoyed when playing world of warcraft that he couldn't own his assets. That was one of the biggest catalysts for the network we're building on

Give NFTs Meaning

So many collections out there with no utilty except be in this Club, access these Events.

Illuvium adds utility to NFTs. So can merge in new NFT collections by creating a DAO that has a framework to identify collections with good asethetics that could work in the game then make an offer to join the game.

tip

Add utility to aestetics, NFTs are not just pretty faces

Value Proposition

A game where assets are owned by the players.

If you beat the game then you can (in time) transfer assets to another game in the illuvium ecosystem.

When you decide to walk away you can recoup some of your investment by selling your assets to another player.

Community

Games take a long time to build so cultivating pre-engagement of true fans is critical to creating momentum.

Use Discord to cultivate an engaged community to help direct development direction and manage delivery expectations.

Governance

Key advice: hand over power to the community as early as possible to begin gaining advantage of network effects and ensuring you build what the community wants.

Created a pre-ilv token so prospective players could vote on direction.

tip

10,000 pre-ilv tokens created to enable people to vote.

  • Revenue distributions
  • Governance decisions

Illuvium Improvement Proposals (IIPs) describe platform architecture including:

  • Protocol specifications
  • Client APIs
  • Contract standards

Tokenomics

The proportion staked is the proportion returned from in-game fees.

Governance Tokens provides the ability to vote on the future of the game design through a five person Council.

People need to be staked in the protocol to make returns. Similar to how shares provide dividend except these utility tokens payout a weekly passive income.

Marketplace

Sell and sell captured Illuvials, farmed resources, and other collectible/crafted NFT items on the IlluviDEX, Illuvium's NFT marketplace, with no gas fees.

  • Illuvitars
  • Illuvials
  • Land

Funding

Capital formations.

Pre-seed used to show seed people this is a triple A initiative.

Then use that to show public on path to AAA.

tip

Must build the right team, rapid team expansion of quality engineers

Staking

Staking checklist.

  • How does governance work?
  • What are the staking pools in the ILV protocol?
  • What is the difference between the ILV pool and the ILV/ETH pool?
  • What is variable locking?
  • How do I mine liquidity?
  • What happens when I vest my rewards?
  • How long should I wait before vesting?
  • What happens to tokens after they are unlocked?
  • What happens to vested tokens after they are unlocked?
  • What is sILV2?
  • What is the Vault?
  • What are distributions?

User Profiles

  • Investors
  • Gamers

Investors

Don't like gaming but know gaming is huge vertical in crypto.

Buy ilv and stake it and gain revenue.

  • land revenue
  • luvatars revenue

Invested Gamers

Wants to play and shape how the game is played. Holding governance tokens enables joining in on that discussion.

tip

Embrace customers as collaborators approach to product evolution. Key strength of web.0 model over web2.0

Consequences are are greater ownership of bad decisions and drive to solve solve the problem faster.

Avoid the echo chamber of failure.

Game Design

Must be entertaining and fun, enabling players to continously level up with an evolving ongoing storyline that flows

  • Engagement
  • Immersive
  • Replayability

Using competition as a driver to focus on learning how to get better and better, but as a side effect you also earn more as you go.

  • Better your opponent
  • Improve your skills

Game Mechanics

The main game has two modes with an auxilliary game for land ownership.

Overworld about exploration and harvesting from seven different regions.

Auto battler, complex immersive skill-based combat required to capture alluvials. Autochess, is a sub-genre of strategy video game.

Whale Guard The Game is balanced against whales paying to win.

Play and Earn

Eleviate pressure to play. Not necessarily going profit by playing.

Mantra

Play and earn, not play to earn

To sustain need fun factor, has to be entertaining and worth paying for.

Most games are played for 2- years. If you spend 1000 on skins and now can leave the ecosystem and sell off some of your assets to recoup investment.

Might not get everything back but will get something back.

If only wanting to earn. use free to play, upgrade ullivals to earn. Can sell your position to others that want join at a higher level.

Player Retention with NFTs

Web3 enables interoperable components, enabling transfer of skills and attributes across a suite of inhouse games.

Transferable:

  • Skill Evolution
  • Meta of the game
  • Configurables

NFTs interoperable with any protocol that accepts the standard of NFT.

NFT is token of ownership, important as can be accepted if standard has been adopted.

Illuvials will be transportable to other games only if in collaboration.

  • Animations
  • Character Stats
  • Abilities
  • Inventory

Case example: take Arlan from one game to another game. The other game has to create the asset. But that breaks NFT.

tip

To swap assets will require a standard as is still far off

Illuvium Zero

Land sales through Dutch Auction.

  • The land needs to have utility along with scarcity.
  • Mining resources that are needed in the main game.
  • Land creates fuel, which you can sell to players in the main game.

Just hype no utility. Build land with utility. So created a mini-game.

City builder game (idol clickers) not very immersive. Good if you enjoy slowing building things over time.

On plots of land you buy there are resources to harvest that will enable you to do things in the main game of alluvium. So you get Farmers that can build an empire of digital real estate inside alluvium zero so they can get as much of the resources as possible and then sell them to people in the main game for a profit.

tip

Roughly 5% of in-game revenues go to landholders proportionately

Dutch Auction Land Sale

  • selling 20,000 plots initially
  • In total hundred thousand land plots available
  • To be sold over the next two years

A Dutch Auction is essentially a reverse auction so it starts at inflated price (three four times higher than fair value) and goes lower.

Trying to eliminate FOMO by giving people time to work out what plot they want to buy.

Building a AAA Team

First you need to take time to educate yourself!

  • Spent many months outside of gaming working out crypto works
  • Opportunities everywhere
  • Started learning by investing
  • Turned 100K into a million in circa four months

Learn fundamentals of blockchain and crypto and then once you you know once you get to that point where you feel comfortable with the concept.

AAA Definition

  • Budget greater than 20 million USD.
  • More than 250 people on the team
  • Team comprised of acknowledged talent
tip

On track to be the fastest ever AAA game developed on current schedule.

Leadership

The team is fully remote. First ever DAS, decentralized Autonomous Studio.

Recruitment

Had to build the team rapidly, no other option if wanting to succeed.

Actualise what you say you will do with proof!

Benchmarks for game creation are?

  • 15 concept artists
  • 20 modelers
  • 10 backend developers
  • 12 marketers

experts that have done this, with vast experience, but sick of the old model of busienss ownership and operation.

Currently 225 people in the team (May 2022)

Release Talent

Great product, compelling future vision with the message you will have fun building this thing.

You come over from your boring AAA job then tell your friends how much better this is.

Inventives:

  • Chilled, decentralised
  • Autonomous ownership of priorities
  • Benefit of gaining tokens
  • Well paid and laidback
  • Inventives to make game good and fast
  • Do well as token price goes up

The obvious impact on creating value creates stronger drive to deliver better work in higher volumes.

tip

Attract the best, set them free to deliver!

Engineering

Free and instant transactions owing to integration with Immutable X.

  • What were the hardest challenges?
  • What compromises forced by blockchain stack?

Onchain Scalability

The aim is that players won't know they are playing a game built on web infrastructure. So zero fees for the in game experience.

Gas cost prohibtive on Ethereum so turned to Ethereum L2 solution Immutable X

  • Can the tech enable scale?
  • When will they find out?
  • What contingency? How portable?

ILV Token - Gemini

Tech Stack

AWS monitoring and security services including:

  • CloudWatch
  • GuardDuty
  • Inspector
  • Detective
  • Security Hub

See Senior Blockchain Developer

Competitors

Bring them on!

Competition will push crypto forward. Because everything is open-source, that naturally drives competition to evolve.

Exceptionally early in the game so need competition to build awareness and understanding.

Existing Studios

Will come out of necessity not choice. Ullivium will change the game. Not going to play your game if you don't let me sell my assets.

Context