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Visualisation

Can you draw what you're trying to build?

If you can't draw it, you can't build it. When a group can't see the same future, they create turbulence despite best intentions. AI generates images and diagrams on command. Humans generate shared vision — the picture in your head that aligns a team, attracts capital, and survives first contact with reality.

Without VisualisationWith Visualisation
Abstract strategyConcrete picture
Misaligned teamsShared mental model
"I think I understand""Now I see it"
Build then discover gapsSee gaps before building

Mental Rehearsal

Visualise the process, not just the outcome:

TypeWhat to PictureWhat It Trains
OutcomeThe end state — what does success look like?Motivation, direction
ProcessEach step of getting there — the moves, the sequencePreparation, gap detection
FailureWhat goes wrong — the risks, the obstaclesContingency planning, resilience
OthersHow do different stakeholders see this?Empathy, alignment

Athletes who visualise the process outperform those who only visualise winning. The same applies to strategy, product, and careers.

Sketch-First Protocol

Before words, before code, before meetings:

RuleWhy It Works
Sketch before writingDrawing forces spatial thinking — reveals structure that prose hides
Rough beats polishedA napkin sketch in 2 minutes communicates faster than a 20-page doc
Whiteboard every planning sessionShared visual = shared understanding. Words alone diverge.
"Done" as a pictureDescribe what it looks like, not just what it does

You don't need to draw well. You need to draw fast. Quality of thinking matters, not quality of line.

Diagram Types

Different visualisations solve different problems:

DiagramBest ForExample
FlowchartSequences and decisionsUser journey, process flow
Matrix/2x2Comparing two dimensionsPriority grid, risk assessment
System mapShowing relationships and feedback loopsArchitecture, stakeholder map
TimelineShowing sequence over timeRoadmap, project plan
HierarchyShowing structureOrg chart, category tree
Before/AfterShowing transformationCurrent state vs target state

Choose the diagram that matches the question. "How does this flow?" = flowchart. "How do these compare?" = matrix. "How do these connect?" = system map.

Shared Vision Protocol

When aligning a team:

  1. Each person sketches their understanding — Independently, 5 minutes
  2. Compare sketches — Where do they diverge? That's where misalignment lives
  3. Build one shared picture — Merge the best elements, resolve conflicts visually
  4. Reference the picture — In every subsequent meeting, point to it

The gap between two sketches is more honest than any verbal "I agree."

The Shadow

Fantasy. Mistaking the picture for the work. Beautiful diagrams that never ship. Vision without execution. Spending more time on the map than the territory.

By Archetype

ArchetypeVisualisation Style
DreamerSees what could be — futures nobody else imagines
EngineerTurns vision into blueprints — architecture diagrams, system maps
CoachHelps others see — makes the invisible visible

Context