El Patron People and Persuasion
How do you need to persuade that you have a dream worth following?
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People
Roles | Notes |
---|---|
Sales | Domain Expert |
Coach | Domain Expert |
Health Practitioner | Domain Expert |
Marketing | Network |
Finances | Network |
Human Resources | Network |
Legal Council | Network |
Property Management | Adjacent |
Culture
A calm mind, a fit body, and a house full of love. These things cannot be bought. They must be earned. - Naval
Marketing
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- Digital Identity
- Website: betterpractice.space
- Landing Pages:
- Social Media:
- TikTok
- Matrices: Identify gaps and connect dots.
- Providers vs Capabilities
- RoI Projections: Value proposition vs proof of progress
- Pitch Decks: Internal conviction and external persuasion.
- Documented Protocols