Persuasion

The psychology of persuasion.

Feed their dreams, empathise with their failures, allay their fears, investigate their suspicions, help to fight the enemy.

Related

• Biases
• Listening
• Storytelling
• Selling

Rhetoric

Ethos, Pathos, Logos, Kairos, Topos.

• Ethos
  • Credibility
  • Trust
  • Social-proof
• Pathos
  • Empathy
  • Emotional appeal
  • Future vision
• Logos
  • Make sense
  • Facts
  • Risk
  • Engineering
• Kairos
  • Timing
  • Opportunity
  • Demand
• Topos
  • Context
  • Analogy
  • Metaphor

Communication

Persuasion starts with reflective listening

• Reflect the pain to create empathy
• Agitate to make them wonder, what if and why not?
• Uncover the solution
• Protect egos, make the conceptual solution their idea

Toolkit

Build a suite of assets that support your arguments by proving credibility to earn trust.

• Flow of Value Diagrams
• Contextual Checklists
• RoI Projections
• Landing Pages
• Pitch Decks
• Workbooks

The only reason we need to go into the details of our idea or the features of a product is to cause action to happen. And action is the result of tension, status or affiliation, and these are based on trust. There are many ways to build trust, as an instruction manual, a pitch deck with a set of bullets aren't the only ones. - Seth Godin

Links

• Communicate Persuasively
• Rhetorical Appeals Questions
• Scott Adams Reading List

What is the most important question you could ask yourself to make progress?