Persuasion
The psychology of persuasion.
Feed their dreams, empathise with their failures, allay their fears, investigate their suspicions, help to fight the enemy.
Related
Rhetoric
Ethos, Pathos, Logos, Kairos, Topos.
Ethos
- Credibility
- Trust
- Social-proof
Pathos
- Empathy
- Demand Trigger
- Emotional Appeal
- Future Vision
Logos
- Clear Thinking
- Facts Verified
- Risk Mitigation
- Engineering
Kairos
- Timing
- Opportunity
- Demand
Topos
- Context
- Analogy
- Metaphor
Communication
Persuasion starts with reflective listening
- Reflect the pain to create empathy
- Agitate to make them wonder, what if and why not?
- Uncover the solution
- Protect egos, make the conceptual solution their idea
Assets
Build a suite of assets that support your arguments by proving credibility to earn trust.
Links
What is the most important question you could ask yourself to make progress?