El Patron
How could a global brand of Food Trucks be used to promote the benefits of running businesses on Crypto Rails?
Successful movements build strong communities, food culture brings communities together.
Crypto needs boots on the ground to drive progress - Santiago Santos
Scorecard
What if there was a standard protocol for making pitch decks for selling ideas and making investments? Wouldn't the flow of capital become more efficient?
The Picture | Question | Idea | Reality |
---|---|---|---|
Problem and Perspective | Waste? Where is the pain felt most? | ?/5 | ?/5 |
Purpose and Potential | What do you stand for? What is the gap to be filled? | ?/5 | ?/5 |
Product and Performance | What outcomes define success? | ?/5 | ?/5 |
Platform and Process | How do you delivery quality with capacity to scale? | ?/5 | ?/5 |
People and Persuasion | How do you build a collaborative culture? | ?/5 | ?/5 |
Predictions and Priorities | Near horizon obstacles, opportunities and plan of action | ?/5 | ?/5 |
Profitability | Qualify and quantify your bets vs probabilistic risks and returns | ?/5 | ?/5 |
Explore the matrices of your mind to realise potential to grow.
- Pictures: Capture the big picture and the critical details
- Questions: Evolve more insightful questions
- Idea: Clarity of Intent
- Reality: Realisation of Potential
The Dream
Capture intents and purposes in one sentence.
Do for the taco what McDonald's did for the hamburger, where consistency of high standards is driven by Crypto Rails.
The Journey
All human achievement starts with desire, what will make the journey worth the effort?

Fulfilment follows forward momentum.
- Where do people dream of being?
- Why do they dream of being there?
- What is holding them back?
- Can you help them along they way?
Engineer better rails for them to follow.