Prettymint
Prettymint, a fashion lead (trojan horse) AI and Crypto consulting agency.
Progress
Use first principles to build trust while delivering value.
- How will your customers make meaningful progress?
- How will your team make meaningful progress?
- How will the business make meaningful progress?
Scorecard
How strong is the rhetoric driving these ideas forward?
| Rhetoric | Purpose | Strength |
|---|---|---|
| Purpose | Why you are here? | |
| Perspective | What is happening in the world? | |
| Predictions | What direction is the world turning? | |
| Problems | What challenges and friction do/will people face? | |
| Product | What solutions can you provide? | |
| Platform | Assets and Technology to maximise leverage | |
| Protocols | Operating systems delivering quality and value. | |
| People | Capabilities, Teamwork and Onboarding | |
| Performance | Expectations and accountability | |
| Persuasion | Sales and marketing | |
| Plans | Priorities, risks and mitigation | |
| Potential | Probability of rewards | |
| Questions | Evolution of understanding |
If you can't picture success or define value how will you know you are on the right path?
Team
Who do you need on your dream team? How will they drive the business forward?
| Focus | Position | Importance | Player 1 | Player 2 | Player 3 | Player 4 | Player 5 |
|---|---|---|---|---|---|---|---|
| Business | CEO / Founder | ||||||
| Business | Sales | ||||||
| Business | Commercial | ||||||
| Business | Finances (DeFi) | ||||||
| Business | Operations | ||||||
| Business | Human Resources | ||||||
| Business | Legal | ||||||
| Business | Marketing | ||||||
| Business | Risk Management | ||||||
| Business Engineer | Operations Technology | ||||||
| Business Engineer | Information Systems | ||||||
| Business Engineer | Information Security | ||||||
| Business Engineer | Data Officer | ||||||
| Business Engineer | AI Engineer | ||||||
| Systems | Protocol Engineer | ||||||
| Systems | Platform Engineer | ||||||
| Systems | DePIN Engineer | ||||||
| Systems | Game Engineer | ||||||
| Production | Factory Manager | ||||||
| Production | Machinist Expert |
Teamwork Index: Find the right balance between identifying players for positions and adapting positions for players.
Purpose
Reach people that don't give a fuck about tech or what people think on X.
Problems
- Trust and Identity
- Digital pollution from AI Agent Creators
See problems database for more details.
Product
The strongest brands compete on emotion.
Mint tokens onchain to match physical garments where online NFTs match custom embroided crests.
Solution
- Fashion is marketing
- Foster phygital connections
Production
Use DePIN and AI to optimize production, sales and distribution of value.
Digital Strategy
Crypto Incentive Innovation
- Proof of Personhood
- Tokenized Loyalty
- Create scarcity through unique digital IDs for products using NFT campaigns
- Enable verified digital ownership transfer through NFTs
- Connect physical products to digital assets for verification
Platform
Software Stack
Develop a kit for helping businesses to build their own web3 ecosystem.
- Landing Page
See software for more details.
Planning
Ideas for running prettymint.xyz as a specialized agency for Web3, crypto, and AI-powered marketing and loyalty solutions.
- Web3 Community Building
- Leveraging platforms like Discord and Telegram to foster engaged communities
- Creating tokenized loyalty programs using NFTs or fungible tokens
- Designing gamified experiences and quests to drive participation
- AI-Powered Marketing Optimization
- Using AI tools for content creation, personalization, and campaign optimization
- Implementing AI-driven chatbots and conversational marketing
- Leveraging predictive analytics to identify high-value customers and opportunities
- Crypto Incentives & Tokenomics Design
- Crafting token economies and incentive structures to align community interests
- Implementing "x-to-earn" models to reward desired behaviors
- Creating NFT-based access passes and digital collectibles
- Decentralized Brand Building
- Helping brands transition to more decentralized, community-driven models
- Leveraging DAOs for community governance and decision-making
- Building on-chain reputation and credibility
- Metaverse & Web3 Experiential Marketing
- Designing immersive brand experiences in virtual worlds
- Creating AR/VR activations tied to NFTs or tokens
- Hosting virtual events and conferences
- Data-Driven Growth Marketing
- Implementing on-chain analytics and blockchain data analysis
- Creating multi-channel attribution models incorporating Web3 touchpoints
- Optimizing user acquisition across Web2 and Web3 channels
- Regulatory Compliance & Risk Management
- Navigating evolving regulations around crypto marketing and tokenization
- Implementing KYC/AML best practices for token launches
- Managing reputational risks in decentralized ecosystems
- Web3 Content Strategy & Thought Leadership
- Producing educational content to drive Web3 adoption
- Positioning clients as innovators and thought leaders
- Leveraging decentralized content platforms and social tokens
Market Research
Who is leading the way in AI and Web3 marketing and loyalty solutions?
- buildingweb3media
- tpan
- serotonin
- marketing against the grain
- thirdweb demos