Communication

The "Messenger" that scales your influence.

Communication is the transfer of a mental model from one brain to another with minimal loss. AI acts as the universal translator between intent and reception.

The Communication Matrix

Goal	Technique	Prompt Archetype
Persuade	Cialdini's Principles	"The Copywriter"
Negotiate	Chris Voss / "Never Split the Difference"	"The Hostage Negotiator"
Simplify	Feynman Technique	"The 5-Year-Old"
Soften	Non-Violent Communication	"The Mediator"

Techniques

1. Audience Personas

The same message fails if sent to the wrong ear.

"Rewrite this technical update for three audiences:

1. The CTO (Technical, succinct)
2. The CEO (Bottom line, strategic)
3. The Customer (Benefits, excitement)"

2. Tone Calibration

Find the Goldilocks zone.

"This email sounds too aggressive. Rewrite it to be firm but kind. Use the active voice, but remove the accusation."

3. Framework Application

Don't just "write copy". Use a psychological framework.

"Write a landing page hero section using the PAS framework (Problem, Agitation, Solution) for this product."

4. The Editor (The Hatchet)

Editing is subtraction.

"Cut this text by 50% without losing the core message. Remove all adverbs and passive voice."

Context

• Storytelling - The master skill of communication.
• Voice Modality - When text isn't enough.

Mantra

Clear writing is clear thinking.