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Storytelling

Is storytelling the most valuable skill anyone can possess?

People have a primal need to play a part in a great story, they key is finding the role you were born to play.

The greatest thing by far is to be a master of metaphor; it is the one thing that cannot be learnt from others; and it is also a sign of genius, since a good metaphor implies an intuitive perception of the similarity in the dissimilar - Aristotle

Memes​

Identity markers that act as schelling points.

Memes need to belong to wider story arcs.

Practice​

Write to seek the truth and write with an authentic voice.

tip

Write one true sentence each day - Hemingway

Storyworthy​

Apply the five second rule that identifies moments that alter life's trajectory.

Marketing​

The strongest brands compete on emotion.

Sell stories that trigger emotions and capture the imagination.

Context​