Customer Journey
Address the pain, share a vision, collaborate on plans, support over obstacles.
Account management: What is the customer's story? What are their fears, frustrations, and desires?
- How can you prevent customers becoming stuck?
- How can you help customers grow?
- What happens if customers stray from the path?
- How can you prove that?
- How should you distribute that proof?
Use the hero's journey as template story arc of overcoming trials to reach fulfilment.
- What is the problem to address?
- When and how is the problem triggered?
- What is the desire
- Show them a path
tip
The strongest brands compete on emotional triggers.
Trust
Why should someone invest their time and energy then reward loyalty in you?
Prove credibility by taking a sad song and making it better.
- Provide Insight
- Instill Awareness/Ownership
- Coach a new perspective
- Rework foundations
Create a platform to enable better performance.
- Create better pictures
- Build belief in bigger dreams
- Connect with a deeper purpose
Reputation
Collect pain to pleasure stories to build a community from social proof.
- Testimonials
- Emotional Triggers
- Plans and Facts
Tools
Need products that reinforce mix accountablity throught community as social glue.
tip
Journeys need maps to guide the way. But the map is never the territory.