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Customer Journey

Address the pain, share a vision, collaborate on plans, support over obstacles.

Account management: What is the customer's story? What are their fears, frustrations, and desires?

  • How can you prevent customers becoming stuck?
  • How can you help customers grow?
  • What happens if customers stray from the path?
  • How can you prove that?
  • How should you distribute that proof?

Use the hero's journey as template story arc of overcoming trials to reach fulfilment.

tip

The strongest brands compete on emotional triggers.

Trust

Why should someone invest their time and energy then reward loyalty in you?

Prove credibility by taking a sad song and making it better.

Create a platform to enable better performance.

  • Create better pictures
  • Build belief in bigger dreams
  • Connect with a deeper purpose

Reputation

Collect pain to pleasure stories to build a community from social proof.

  • Testimonials
  • Emotional Triggers
  • Plans and Facts

Tools

Need products that reinforce mix accountablity throught community as social glue.

tip

Journeys need maps to guide the way. But the map is never the territory.

Context