Marketing
Checklist | SOPS | Mind Map | Trends
Are you distribution constrained or product constrained? If product constrained, build a better product.
Principles
First Principles of Marketing: Great marketing helps to drive people forward by catching people at inception of realisation of intent and providing education and incentive to move forward with a product that exists for this very moment/trigger.
- Trigger helpful decisions: Help people do the right thing, in the right way, at the right place and time.
- Master Memes: The strongest brands compete on emotion.
- Align incentives: with desired behaviours
- Problem Identification: Focus on solving a core problem.
- Distribution: Don't make something you cannot distribute.
- 10x your value proposition: Valuable offers lead to successful marketing strategy.
- Clarity of Intent: Clear Goals, Clear Deliverables, Clear Outcomes, Clear Accountability.
- Job to be Done: Understand the demand for your product.
- Reaction and Inception: Give customers what they want AND educate them why they must have what they don't yet know they need.
- Value Time and Attention: Deliver Value, Simplify Messaging. Repeat. Do that constantly.
- Have fun: Great marketing has truth wrapped in humour which comes from inspiration and creativity
Great marketing wraps truth with humour.
Related
- Marketer Role
- Marketing Tech
- Problems
- JTBD Research
- Storytelling
- Network Effects
- Brands
- Culture
- Startups
Leverage
Leverage the best tools, to create the best processes that deliver the best outcomes, with optimal teamwork.
Problems
Behaviour Incentives
Crypto is branding and culture, crypto wallets are cookies on steroids.
tip
Show me the incentive I will show you the outcome. Charlie Munger