Heroes Journey
What journey are your ideal customers on?
Grow loyal connections through trust building journeys.
Journey Mapping
Map out the customer journey for each persona, from the first point of contact with your brand to the point of purchase and beyond. This can help you identify key touchpoints and opportunities to engage with your customers, as well as any potential pain points that need to be addressed.
- Picture the northstar
- Challenges to overcome
- Link to opportunities
- Provide a roadmap to success
- Simplify first steps
- Establish an early win
Customer Lifetime Value
Customer Lifetime Value Calculation (CLV) is a prediction of the net profit attributed to the entire future relationship with a customer. The purpose of the CLV is to assess the financial value of each customer. Understanding this concept can help you see how customer satisfaction directly impacts your profits.
Formula for CLV: (Average purchase value _ Average purchase frequency rate _ Average customer lifespan)