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Sales Metrics

An indicator is a signal that attention is required, you still need to think before acting.

Core Sales Metrics​

  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (CLV)
  • Customer Concentration
  • Compound Monthly Growth Rate
  • Annual Recurring Revenue (ARR)
  • Monthly Recurring Revenue (MRR)

Active Users​

  • DAU: Daily Active Users
  • WAU: Weekly Active Users
  • MAU: Monthly Active Users

Ratios

  • DAU vs MAU
  • DAU vs WAU

Retention​

Journey Completion