Investor Map

BLUEPRINT — every business spun up from the factory inherits this template. Instance data lives in .invisible/ventures/{slug}/finance/. Never hardcode a business name, fund name, or partner contact in this file.

Distribution wins raises. Most founders spray-and-pray. The investor map applies ICP thinking to the investor universe — treat fund selection the same way you treat customer selection. Score for fit before reaching out. Warm paths over cold every time.

Business Alignment

Question	Answer
Venture name	[instance: name]
Raise stage	pre-seed / seed / Series A / bridge
Check size sought	$X – $Y per investor
Round size	$Z total
Conviction	HIGH / MEDIUM / LOW / NONE

ICP for Investors

Before listing anyone, define the investor you want.

Dimension	Target	Why it matters
Stage focus	[stage name]	Pre-seed investor ≠ Series B investor — different math
Check size	$X – $Y	Below their minimum: no attention. Above their max: wrong fund
Sector thesis	[specific area]	Generalist vs specialist matters for value-add
Geography	[region]	Many funds require local presence or invest-locally
Value-add	[network / expertise / hiring / intros]	What they bring beyond capital
Board seat expectation	Yes / No	Control trade-off

Thesis Scoring

Score 20–50 target funds across four dimensions. Each 1–5. Evidence required.

Fund	Stage fit	Sector fit	Check size	Warm path	Total	Notes

• Stage fit — Do they lead at your stage?
• Sector fit — Have they invested in 3+ companies in your space?
• Check size — Does your round size match their sweet spot?
• Warm path — Do you have a credible intro?

Minimum score threshold: 16/20. Below that — don't waste the meeting.

Partner Research

For each fund above threshold, research the partner who'd own the deal.

Partner	Fund	Recent deals	Board seats	Thesis signal	Warm intro via

The partner test: can you name three investments they led in the last 18 months and explain why? If not — you haven't researched them.

Warm Intro Routing

Cold outbound converts at 1–3%. Warm intro at 20–40%. Map every path.

Target partner	Best intro source	Relationship strength	Status	Next step

Relationship strength:

• Strong — intro source has worked with target, would recommend unprompted
• Medium — intro source knows target, would forward a clean ask
• Weak — intro source has met target once, would need convincing

Outreach Sequence

Per target fund:

Step	Action	Timing
1	Warm intro request to source	Week 0
2	Target partner receives intro	Week 1
3	First call booked	Week 1–2
4	Partner meeting (if first call warm)	Week 2–3
5	Full partnership pitch	Week 3–5
6	Term sheet or pass	Week 4–6

If step 3 takes more than two weeks: the intro was weaker than advertised. Move on.

Rejection-to-Improvement Loop

Every pass is diligence feedback. Capture it.

Fund	Pass reason	Pattern?	Pitch update triggered

Pattern threshold: if 3+ investors cite the same concern, the pitch has a real gap — not a fit problem. Stop outreach, rewrite, restart.

Tracking

Metric	Target	Current
Funds scored	30+
Funds above threshold	15+
Warm paths identified	10+
First meetings booked	8+
Second meetings	4+
Term sheets	1–3

Receipt

On completion, investor-mapper writes a receipt to .invisible/context/receipts/ with:

• factory_instance_id = parent factory
• business_id = this venture slug
• phase = pitch
• task_id = pitch.5
• Primary artefact = .invisible/ventures/{slug}/finance/investor-map.md

Context

• Pitch Deck — what each partner sees
• Data Room — what they access after the pitch
• Valuation Comps — the price they're signing up for
• Cap Table — the structure they're joining

Questions

• Which investor on your list would you most want to work with for 10 years — and are you pitching them first or last?
• What's the smallest round size that gets you to the next milestone without over-dilution?
• Which pass reason, if you hear it twice, forces a pitch rewrite before continuing outreach?