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UX Design

Use human centred design to reduce cognitive load in making progress.

Purpose​

Use Outcome Driven Design to create a clear picture of what success looks like, then work back to dream up the path to get there.

  • What does success for the customer look like?
  • How can you measure success?
  • How will you know if you are off course?

Choice Architecture​

Decision Architecture is a field of study and practice that focuses on the design of choices and decision-making processes. It involves the systematic organisation and structure of information, options, and feedback to influence and guide people's decisions towards desired outcomes.

Choice architecture manipulates the context in which people make decisions. Our choices are influenced by factors we are not consciously aware of: different people can arrive at different decisions based on minor differences in how options are framed, what the default option is, and how their surrounding environment primes their mindset.

Mantra

Engineer systems that provide the freedom to focus of high value decisions

  • Responsive and mobile-first design: Ensuring websites work seamlessly across all devices.
  • Minimalist and clean layouts: Focusing on essential elements for better user experience.
  • Bold typography: Using large, eye-catching fonts as design elements.
  • Micro-interactions and animations: Adding subtle movements to enhance user engagement.
  • Dark mode options: Providing alternative color schemes for different user preferences.
  • Accessibility-focused design: Ensuring websites are usable by people with various abilities.
  • Asymmetrical layouts: Breaking away from traditional grid systems for more dynamic designs.

UX Designers​

Cultivate a list of designers to follow for inspiration.

Magical Numbers​

Seven, Plus or Minus Two. Don't overload the brain with too much information when making presentations.