Marketing Lead
Diagrams | Matrices | Thinkers
The Marketing Lead or Chief Market Officer develops strategies to drive brand awareness and growth by overseeing campaigns, advertising, and promotions
tip
I'd rather teach an engineer marketing, than a marketer engineering - Bill Gates
Subject Expertise
Character
Some innate traits of a great marketer are:
- Curious: Great marketers are naturally curious about people, products, and the world around them. They ask questions, seek out new information, and are always looking for ways to improve their marketing efforts.
- Creative: Marketing is all about creativity and finding new ways to promote products and services. Great marketers have a natural ability to think outside the box and come up with fresh ideas that capture people's attention.
- Empathetic: Understanding and connecting with the audience is a critical aspect of marketing. Great marketers have a natural ability to put themselves in the shoes of their target audience and create messaging that resonates with them.
- Succinct: The ability to communicate effectively is essential in marketing. Great marketers have excellent communication skills and can articulate their ideas clearly and persuasively.
- Flexible: The marketing landscape is constantly changing, and great marketers are flexible and adaptable to new technologies, trends, and strategies. They can pivot quickly and adjust their marketing efforts as needed.
Responsibilities
Marketing jobs to be done, outputs, and quantifiable outcomes:
- Accountable for driving revenue, brand equity, and customer acquisition
- Aligns marketing efforts with overall business objectives
- Conducts market research and gathers consumer insights
- Campaign strategy
- Internal communications
- Build brand awareness
- Creating engaging content
- Conversion optimisation
- Customer acquisition
- Digital analytics
- Digital psychology and persuasion
- Producing promotional materials
- Optimising tech stack
- Growth marketing
- Product marketing
- Technical marketing
- Community/social media engagement
Performance
- Content Publication Cycle
- Content Engagement
- Lowering Customer Acquisition Cost
Capabilities
Writing is core, must be able to write content that has structure and substance and be prolific in that. The best marketers need to be well-versed in:
- Prompt engineering
- Behavioural psychology: It is essential to understand how people think, behave, and make decisions. By understanding human behavior, a marketer can create more effective marketing strategies that resonate with their target audience and drive sales.
- Crypto incentives
- User research
- Data analytics
- Customer acquisition
- Conversion optimization
- Branding
In a world of AI generated digital pollution the one way to stand out will be to build genuine connections by helping a community to prosper.
Technology
Jobs to be Done vs AI Agents/Products
| Workforce Role | Agents/SaaS Toolkit |
|---|---|
| Copywriter | jenni.ai, copy.ai, anyword |
| Email Marketer | beehiiv, substack, convertkit |
| Faceless video producer | revid, pictory, vidyo.ai |
| Marketing Strategist | semrush, ahrefs, moz |
| Growth hacker | mutinyha, growthbook, voyantis, phlanx, viral-loops |
| Community Manager | tribe.so, circle.so, mighty networks |
| Podcast producer | synthesia, riverside, descript |
| SEO Specialist | surfer, clearscope, marketmuse |
| Social Media Manager | zaap.ai |
| Video Producer | runway, descript, veed |