Marketing
Master memes to resonate with people's fears and desires to go beyond simply selling products to shaping behaviour by coaching people along their hero's journey.
Playbook
| Priorities | Question | What's There |
|---|---|---|
| Principles | What guides us? | Values, ethics, fundamentals |
| Performance | Is it working? | Metrics, targets, signals |
| Protocols | How do we do it? | 25 jobs mapped |
| Platform | What tools? | Tech stack, AI integration |
| Players | Team balance? | Human + AI roles |