Skip to main content

Community Software

Community coordination tools.

Critical tech decision in marketing strategy for building ai and crypto communities. General consensus is that current products are not suited to demands.

Specifications​

Key specifications, you can select a community building software that provides the necessary tools to create, manage, and grow an engaged online community for your business or organization.

  1. Centralized platform:
    • Ability to manage multiple social media channels and communities from one place
    • Unified inbox for messages, comments, and interactions across platforms
    • Task assignment and team collaboration features
  2. User engagement tools:
    • Discussion forums and boards
    • Group chat and direct messaging capabilities
    • Polls, surveys, and feedback collection mechanisms
    • Event planning and management features
  3. Content management:
    • Ability to create, schedule, and publish content
    • Content moderation tools
    • User-generated content management
  4. Customization and branding:
    • Customizable community spaces and user interfaces
    • Ability to match brand aesthetics and guidelines
  5. Analytics and insights:
    • Comprehensive analytics on member activity and engagement
    • Content performance metrics
    • Community health indicators
  6. Member management:
    • User profiles and directories
    • Gamification features (badges, points, leaderboards)
    • Member segmentation and targeting capabilities
  7. Integration capabilities:
    • API access for custom integrations
    • Pre-built integrations with common business tools (CRM, marketing automation, etc.)
  8. Mobile accessibility:
    • Mobile-responsive design or dedicated mobile apps
    • Push notifications
  9. Security and privacy:
    • Data encryption and privacy controls
    • Customizable user permissions and access levels
    • Compliance with data protection regulations
  10. Scalability:
    • Ability to handle growing community sizes
    • Performance optimization for large user bases
  11. Support and onboarding:
    • Comprehensive documentation and resources
    • Dedicated customer support
    • Onboarding assistance for community managers

Marketplace​

Open Source:

Discord​

How do you get the most out of Discord?

Create value with conversation to build a community

The antidote to misalignment of intention is open and unstructured conversation to recognise and work through tough problems.

Features​

The stage function allows for FOCUS groups to work together while other people observe silently.

PROJECT/EXPERT groups (larger audiences) should create channels to co-ordinate action.

LEARNING groups (entire community) can watch, listen, and ask questions to get up to speed.

Audience​

Better suited for B2C businesses better than B2B since it's a casual platform originally meant for gamers.

Profile: Younger, "geeky" audiences tend to use Discord more than older, less tech-familiar groups.

Funnel stage: Customers nearer the bottom of the marketing funnel: people who already know your organization and product.

Message archiving. If you plan on including a knowledge base in your community, Discord lets you search all of your server's previous messages regardless of how many you have. (Slack limits the number of previous messages that free users can see.)

Audio and video capabilities. Discord's signature feature is its voice and video chatting, which could serve some communities better than others.

Threading capabilities. Discord has a thread feature, but those threads eventually archive themselves. You'll need to use Slack for permanent threads.

NFT/crypto support: Discord recently considered adding NFT and cryptocurrency features, which could be positive or negative, depending on your stance.

API​

You can create a discord application to use discord as a provider in NextAuth which can also be used to tokengate your community with NFTs.

danger

It is possible, but not recommended, to use the same Discord Application for both development and production.

Discourse​

Website

High profile users:

Telegram​

What advantages over other platforms?

Cons:

  • Tends to used for scams?

High profile users: