Marketplaces

What constitutes a rewarding exchange of value between two parties?

• What qualities/experiences are valued most?
• Why are they valued?
• Who has the strongest demand?
• What drives demand?
• What price will they pay?
• How do you build it?

Buyer Perspective

Expectation impacts experience.

Buyer's perspective of value in trading products and services:

• Cost
• Simplicity
• Speed
• Utility
• Capacity
• Social Signalling

Seller Perspective

Sellers's perspective of value:

• Effort vs Reward
• Pricing power
• Virality
• Stickiness
• Cost of supply