Skip to main content

Crypto Project Checklist

Use evolution of pitch deck as sharp end of driving intent of project solution.

Pitch Design​

First and last screens stay on screen the longest.

  • The design must be clean and simple.
  • Colors should match your brand identity.
  • Style carries through the entire pitch deck.

Intro​

Vision and Mission: Why are you here?

  • Company name
  • Logo
  • Contact details
  • Strong tagline

Problem​

Sell the importance of the problem and you won't have to sell the solution.

Positioning​

Align inner voices with external messaging, then leverage distribution mechanisms to full potential.

  • Job To Be Done
  • Market Size

Job To Be Done: How strongly to you empathise with the problem in hand?

  • Journey
  • Ideal Customer
  • Truths
  • Convictions
  • Predictions
  • Effort
  • Risk
  • Reward

Market Size: How big is the problem?

  • Market size and competition
  • Distribution and Promotion
  • Pricing Power
  • Branding
  • Content Strategy
  • Marketing Technology

Token Incentive: Best strategy to build loyalty through tokens.

Platform - System​

Unique combination of technology and processes that provide a competitive advantage.

Assets:

  • Proprietary Data
  • Distribution Network
  • Intellectual Property
  • Real Estate
  • Equipment
  • Raw Materials

Technology: How is technology leveraged to build a moat?

  • Business Tools
  • Zero Knowledge Proofs
  • AI Strategy
  • Cloud Compute
  • AR/VR
  • IoT

EVM Blockchains:

  • Ethereum
    • Arbitrum
    • Base
    • Optimism
    • Polygon
    • zkSync
  • Avalanche

Other Blockchains:

  • Solana

Languages: Power vs utility?

  1. Rust
  2. Typescript
  3. Python
  4. Solidity

Process: Checklists, algorithms, workflows, procedures for success.

  • Product Development
  • Marketing
  • Sales
  • Customer Success
  • Staff Onboarding
  • Strategy

People​

Honest and able: Why back this team?

  • Culture
  • Insights
  • Teamwork
  • Talent

Culture

  • Identity
  • Character
  • Direction

Network Effects

Teamwork:

  • Curiousity vs industriousness
  • Who is the solution targeted at?
  • What capabilities are missing from the team?
  • Who do you need to partner with?

Talents:

  • Capability
  • Experience
  • Alignment
  • Commitment
tip

Identity x Courage = Authenticity.

Progress​

Profit, Traction, Prospects, Projections.

  • Revenue streams
  • Biggest expenses
  • Pricing power
  • Competition share
  • Cost of delivery
  • Assumptions and unknowns
  • Risks and mitigation

Discounted Cash Flow

Priorities​

Plans:

  • Priority
  • Time to return

Capital: How much investment required?

  • Capital
  • Time & Energy
  • Capability

Decisions: How were priorities decided?

  • Consideration set?
  • Strategy vs priority?
  • What disagreements?
  • How were they resolved?

Potential​

If you were maximally effective, how good could things be?

Value System​

Truths, Values and Convictions.

  • Truths
  • Principles
  • Success Outcomes
  • Failure Outcomes

Belief System​

  • Convictions