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Pricing

Diagrams | Matrices | Thinkers

Price is what you pay and value is what you get.

Establish value to the customer, not the cost base plus a notional amount. When presenting use price anchoring to make the deal you are trying to sell more attractive as value for money.

Context​

Demand vs Supply​

The price the market is willing to pay for an expected quality of service within a certain time-frame.

Pricing
  • Problem and Journey
  • Social Proof/Trust/Ego Driven
  • Demand
  • Expertise
  • Capacity
  • Distribution
  • Availability
  • Accessibility
  • Proximity

Outcome-Based Pricing​

Charge based on measurable results your AI solutions deliver, such as increased revenue or cost savings for businesses. This approach aligns with your belief that knowledge is only valuable when it's actionable.