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All Blacks

People are lead by narratives, the strongest brands compete on emotion.

Rugby provides the social glue that builds trust through a shared desire to progress across teammates of diverse background and interests. Like mycelium enables the Kauri to their potential to reach higher comes from the depth and breadth of community and and shared history.

Culture is the most valuable asset of any economy, culture shapes identity and loyalty. Loyalty builds liquidity in markets.

Practice

Better Practice leads to better decisions by better people that win the important collisions to leave positive impressions.

No.AnchorPracticeMantra
1CharacterPractice humilitySweep the shed
2AdaptTake calculated risksGo for the gap
3PurposeAsk why? Build a value systemPlay with Purpose
4OwnershipLeaders create leadersPass the Ball
5TeachSpark imaginationLeaders are teachers
6WhanauEgoless trust and connectionDon't be a dick
7ExpectationsFeed the dream to inspire commitmentAim for the highest cloud
8PreparationEmbrace chaosPractice under pressure
9PressureFocus your energyKeep a Blue Head
10AuthenticityKnow who you areReasonate from deep within
11SacrificeGive your time and energy without expectation of rewardIt is better to give than receive
12LanguageEvolve your culture with storiesSing your world into existence
13RitualConstantly reinvest in team building routinesRitualize to actualize
14WhakapapaBuild upon lessons learned in the pastDon't forget your roots
15LegacyInvest in systems that will last the test of timeBe a good ancestor

Through shared ownership and loyalty sport has the potential to provide the social glue that drive economies of the future.

Teamwork

Natural talents complimentary values, connected with myths and legends that sell the value of a team first mentality.

The best teams over the course of history have the best onboarding rituals.