Setting Benchmarks
Standard benchmarks to compare performance against.
- Benchmarks clarify expected outcomes
- Benchmarks clarify where and how to add value
- Benchmarks promote a race to the top
- Benchmarks help track progress
- Benchmarks promote dialogue and are a proven engagement tool
Benchmark Triggers
Measuring the performance of a Role, Product or Service should indicate where decisions need to be made.
| Metric | Result | Threshold | Decision Workflow |
|---|---|---|---|
| Future Bookings | Failure | < 40% | Paid Advertising |
| CAC | Failure | $200/customer | Channel Review |
| Saturation | Success | > 80% | Bonus |
Take care of the downside and the upside will take care of itself.
Triggered Processes
For each standard operating procedure what decision workflow will be triggered if a metric is at or below a what threshold. Worst first: identify where time and money is clearly being wasted. Set standardisd decision workflow to work through a fix.
- losing money
- losing clients
- failing to comply with regulations
- security failures