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Commercial

Acvitities related to creating and distributing value to customers.

Position your organisation to continuously ship valuable solutions more effectively.

Mantra

Sell to build and build to sell.

Every participant in an organisation must be crystal clear on how the organisation delivers value and how the contribution impacts the cause.

Sales vs Marketing​

Complex B2B sales for expensive products require a sales force, while marketing drives sales for inexpensive consumer goods

Checklist​

Checklist to identify processes that are are primary business function.

  • The development or creation of the final product or service
  • The marketing of the above product or service
  • Customer onboarding and post sales support

Any sub-processes that are linked directly to your end product. Storage of product to sell is an example.

Schema​

Industry specific operating procedures.