Marketing
The very best marketing succinctly wraps truths with humour.
Crypto is marketing. Align incentives with customer needs to grow through collaborative communities.
🗃️ Activities
8 items
🗃️ Metrics
7 items
🗃️ Technology
5 items
Prediction
Digital pollution will drive people towards real world communities
Storytelling
What story arc is best to attract or retain attention to your product?
- Listen what people want.
- Identify useful information.
- Figure out the type of story you're telling
- Choose archetypes and playbooks
- Map out the customer growth journey
First Principles
Are you distribution constrained or product constrained? If product constrained, build a better product first.
Marketers need to focus on understanding problems.
- Focus on solving the core problem.
- Clear goals with clear deliverables for accountability. Kill Squishy Goals
- Goal hierarchy: achieve clear, result-driven, revenue-tied metrics.
- The value of distribution.
- Valuable offers lead to successful marketing strategy. 10x the value
- Missed opportunities in creating multimillion dollar business.
- Relevance is greater than perfection
- Avoid being average in marketing to succeed in 2024.
- A high-quality bar is critical to success
- Avoid Apathy in marketing
- Customer centricity is crucial for marketing success
- Simplify your message and repeat it consistently
- Have fun - Great marketing comes from inspiration and creativity
Emotion
What triggers influence your customers decisions?
tip
The strongest brands compete on emotion
Organisations
Brands and agencies leading Web3 and AI in marketing