Skip to main content

JTBD Questions

Sample Job to be Done interview questions.

Capabilities​

First Thoughts​

When and how did they recognise the problem/urge existed?

  • Tell me about your life before product?
  • What did you run into that made you decide something needed to be done?
  • When do you generally encounter problem?
  • How often did you think about problem?
  • How familiar are you with problem?
  • How did problem make you feel?
  • When did you start thinking about problem?
  • How did you hope to feel after solving problem?

Consideration Set​

Where have they looked for solutions?

  • What was the first thing you did to solve problem?
  • How did you start looking for solutions to problem?
  • What apps/websites do you use for problem?
  • What happened that eventually made you feel that something wasn't working for you?
  • What other solutions didn't you try?

Deciding​

What was most important when evaluating the options?

  • What led you to solution?
  • Who/what influenced your decision to use solution?
  • What almost stopped you from using solution?
  • What persuaded you to use?

Reality​

How did expectations match up against reality?

  • What was happening when you decided to use solution?
  • When did it happen? What time of day?
  • Where were you?
  • Was anyone else involved in making the decision?
  • How did you start using it?
  • Did you ask anyone about what they thought about solution before using it?
  • What was the conversation like?
  • Before you used it, did you think about what solution would be like?
  • Did you use anything else at the same time?
  • Did you have any concerns about solution?
  • In your own words, how would you describe solution to a friend?
  • What do you use solution for?
  • How often do you use solution?
  • Are there any new problems that have appeared? Or problems that you thought solution was going to solve but it didn't actually solve?

Attachments​

What is the most important question you could ask yourself to make progress?