JTBD Questions
Sample Job to be Done interview questions.
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First Thoughts
When and how did they recognise the problem/urge existed?
- Tell me about your life before product?
- What did you run into that made you decide something needed to be done?
- When do you generally encounter problem?
- How often did you think about problem?
- How familiar are you with problem?
- How did problem make you feel?
- When did you start thinking about problem?
- How did you hope to feel after solving problem?
Consideration Set
Where have they looked for solutions?
- What was the first thing you did to solve problem?
- How did you start looking for solutions to problem?
- What apps/websites do you use for problem?
- What happened that eventually made you feel that something wasn't working for you?
- What other solutions didn't you try?
Deciding
What was most important when evaluating the options?
- What led you to solution?
- Who/what influenced your decision to use solution?
- What almost stopped you from using solution?
- What persuaded you to use?
Reality
How did expectations match up against reality?
- What was happening when you decided to use solution?
- When did it happen? What time of day?
- Where were you?
- Was anyone else involved in making the decision?
- How did you start using it?
- Did you ask anyone about what they thought about solution before using it?
- What was the conversation like?
- Before you used it, did you think about what solution would be like?
- Did you use anything else at the same time?
- Did you have any concerns about solution?
- In your own words, how would you describe solution to a friend?
- What do you use solution for?
- How often do you use solution?
- Are there any new problems that have appeared? Or problems that you thought solution was going to solve but it didn't actually solve?
What is the most important question you could ask yourself to make progress?