Howzus
Pitch
Instagram for teamwork and community building with crypto rewards.
Strategy
Use beer as bait.
Plan
Build a shared ownership brewery to educate on web3 values while enjoying a healthy beer.
Marketing
Meme Strategy
For those that get joy out of saying We made it! instead of "pay attention to me to validate my existence".
Process
Use blockchain tech streamline logistics. Making beer:
- procurement (securing supply agreements) of top quality producers.
- access to good water
- cheap reliable energy
- marketing is key
Platform
Leverage tech to streamline operations and maximise outreach.
Web3 Primitives
DAOS: Raise capital, vote on strategy. Different DAOs for different aspects of business strategy?
- Manage DeFi Capital
- Pay human resources
DeFi: Manage capital
- Receive Payment in Crypto
- Manage Project Capital
- Pay brewers
NFTs: Marketing
- Use NFTs to identify loyal contributors
- Develop a viral world wide drinking game
Location
Where to locate the brewery? What are essential selection criteria?
Ingredients
Procurement: Securing supply of quality ingredients is key.
Production
Brewing process, talent, recipes.
- Milling your grains
- Mashing
Construction
- Factory Design
- Procurement
Factory Design
Create a shared blueprint that anyone can use to produce a layout and P&IDs drawings, with functional descriptions to size and cost a job based on available resources.
- Civil Engineer
- Mechanical Engineer
- Electrical Engineer
- Automation
Plant Procurement
Where, how can you get cheap plant that is getting thrown away?
What is included in a turnkey brewery project?
| Equipment | Supplier | Cost |
|---|---|---|
| Malt Mill | ||
| Mash Turn | ||
| Filtration Tech | ||
| Heat Exchanger | ||
| Fermenter | ||
| Hydrometer or Refractometer | ||
| Brite Tank | ||
| Pumps |