Dreamineering
Engineer a Platform of Decentralized Protocols to go from idea to execution (without friction) in the blink of an eye.
A pitch deck represents the tip of the iceberg, the sharp end of the spear, and the canopy of the forest.
Just as you drive for show and putt for dough in golf, in life the pitch is for show, and most not waste words, but power and value of these words must be backed by deep and strong connection to unseen systems and foundations that provide integrity.
Over time roots and foundations will broaden, deepen and evolve whilst the appeal of the pitch should adapt with context, audience to seed desired intentions and gain commitment to decisive action.
The greatest thing by far is to be a master of metaphor; it is the one thing that cannot be learnt from others; and it is also a sign of genius, since a good metaphor implies an intuitive perception of the similarity in the dissimilar - Aristotle
Sales Pitch
We are always selling, primarily to ourselves in the unconscious feedback loop that forms our identity.
| Item | Investment Story Arc | Question | Conviction |
|---|---|---|---|
| 01 | Problem | Where is the friction/waste? | ?/10 |
| 02 | Purpose | What are you going to about it? (values) | ?/10 |
| 03 | Perspective | What can you see that others don't? | ?/10 |
| 04 | Predictions | Market Trend, Opportunity (cashflow) | ?/10 |
| 05 | Platform | Proprietary Tech and Critical Assets | ?/10 |
| 06 | Protocols | Secret Sauce of Best Practices | ?/10 |
| 07 | People | Ethical, Capable and Driven | ?/10 |
| 08 | Product | Demand Driven Sales & Outcome Driven Design | ?/10 |
| 09 | Persuasion | How to reach and resonate with target community | ?/10 |
| 10 | Performance | KPIs and Expectations to stay on track | ?/10 |
| 11 | Planning | Who, What, When? Risk mitigation | ?/10 |
| 12 | Potential | Next evolutionary leap | ?/10 |
| 13 | Evolution | Best questions to drive evolution | ?/10 |
To any investment story there is the Subjective and Objective perspective that informs whether commitment of time, energy and capital will be worth the expected rewards.
Scoreboard: Give each facet of persuasion story a score out of 10 to judge progress on the critical path to establishing critical mass of belief with assets and capabilities to generate cashflow.
Value System
Put value system at the centre of your story.
Purpose
What are you here to do?
Life is about mastering responses to cycles and triggers.
The better the stories we rehearse the better our responses and outcomes.
- Engineer a framework for making meaningful progress
- Help people to find meaning and realize their potential
- Tell better investment stories
- Enable good judgement for investing in good stories
Create an ecosystem of businesses that share in the same core values, platform and protocols to streamline operations and expand network effects, then enable people to find the niche and innovate at the edges where they provide the marketplace a unique point of difference.
The meta of matter is where the value lies
Perspective
How do you see the world? What do you value most?
- The most important thing to humans is trusted connections.
- Games are great way to build trusted connections.
Playing team sport exposes true character
Problems
Clearly defined problems that are worth investing energy to solve.
Where is the friction in making progress?
Problems with creating a startup:
- Matching with the right co-founder(s)
- Limited access to intelligent capital
- An incomplete idea and business model
- Lack of a network and ecosystem
- Recognition of the right tools and platforms
Problems with helping people find meaningful work:
People need meaning, purpose and social glue to be happy
Predictions
What direction is the world turning? What position should you take?
AI redundancies will force people to find new niches, partnerships and marketplaces for their combined talents.
Trends
Potential
What position do you need to get into?
How will AI, Crypto and Interconnected Technologies change how the world operates and trades?
Develop Vertical-Specific Solutions by deeply understanding that domains unique needs and training models on domain-specific data, these solutions can provide differentiated value.
Skate to where the puck is going to be
Plans
What plan of attack are you committed to?
Engineer a pitch deck that has deep roots to communicate and score progress along the intended journey.
We are not here to fuck spiders
Platform
How prepared are you to defend or attack?
DePIN tech plus your own monorepo to collect and label proprietary data.
Your platform is your product
Protocols
How quickly can you turn valuable insights into broadly applied standards?
Mix organically with people of aligned intentions, shared values, and complementary talents.
Get real data to validate business model by throwing a line out.
Evolution of standard protocols drives the world forward
People
How do you build the perfect team?
Better to be a pirate than join the navy
Product
How can you create and deliver value?
Data is the new oil
Persuasion
How do you convince the market you have something that they need?
- Ethos
- Pathos
- Logos
- Kairos
- Topos
Develop assets of persuasion that educate potential customers how to follow and become both believers and stakeholders.
See Marketing Playbook.
Performance
How do stay in control and on track?
- Expected vs Actual Performance
- Revenue Streams
- Costs
- Rent
- Wages
- Marketing
- Software
For a piece of information to valuable it must be actionable
Profits
Evolution
How can you change the game?
What's the smartest question you can ask yourself?
Marketplace
Research into competitive landscape and potential partners.