El Patron

Your home. Our food. Memories served.

Bookmarks

• Time Management / Calendar
• Make Meetings Matter
• Food and Culture
• Food Industry
• Denmark Resources

Progress

Need to improve Marketing, Coordination of People, Business Administration, and Time Management.

• Align business goals and operational structure
• Establish a brand that generates continuous work
• Identify target customer and strategy to reach them
• Grow client base organically.
• To have a steady income/revenue and eventually grow/expand
• Better time management with balancing priorities.

The Journey

Origins Came to Copenhagen from Mexico over 20 years ago. He brings a wealth of experience and authentic Mexican flavors, inspired by his memories and new experiences from his recent trip back home.

Training

Unique Value Proposition

Mantra

Generate goodwill by consistently aligning deliverable actions with your messages of intent.

Sales Pitch

Vision without action is a daydream, Action without vision is a nightmare. It's not about technology, but belief in your story that matters most.

Item	Investment Story Arc	Question	Conviction
01	Problem	Who or what represents The Enemy?	?/10
02	Purpose	What are you going to about it? (values)	?/10
03	Perspective	What can you see that others don't?	?/10
04	Predictions	Market Trend, Opportunity (cashflow)	?/10
05	Product	Demand Driven Sales & Outcome Driven Design	?/10
06	Persuasion	How to reach and resonate with target community	?/10
07	Platform	Real World Assets plus Proprietary Tech	?/10
08	Protocols	Secret Sauce of Best Practices	?/10
09	People	Ethical, Capable and Driven	?/10
10	Performance	Traction, KPIs and Expectations to stay on track	?/10
11	Planning	What Next? Why? When? What Resources? Risk?	?/10
12	Potential	Next evolutionary leap	?/10
13	Evolution	Best questions to drive evolution	?/10

Marketing

Understand the stories that drive people to take action.

Public Presence

Landing Pages

• Main Website

Social Media Platforms

• el.patron_armando | Instagram
• elpatronmex4 | TikTok
• pandopatron.dk | Facebook
• Pinterest

Advertising Platforms

• madbillet.dk
• migogkbh.dk

Roadmap

Path to completing a chart of documents for running business operations effectively:

1. Whats the Story?
2. Complete Business Model
3. Marketing Strategy
4. Content Planning
5. Content Production
6. Content Distribution

Pricing

Price is what they are prepared to pay, value is what you deliver.

Brand and Loyalty

The strongest brands compete on emotion.

1. Visual Identity: Develop a strong visual identity with a memorable logo, vibrant color palette, and appealing food photography.
2. Mission Statement: Craft a mission statement that highlights the food truck's commitment to authentic Mexican cuisine and exceptional customer service.
3. Tagline: Create a catchy tagline that encapsulates the essence of the experience.
4. Community Engagement: Participate in local events, festivals, and markets to increase visibility and attract new customers.
5. Social Media: Consistent account names related to the same email address.
6. Launch a Memecoin: Tokenized loyalty...

Content Ideas

1. Recipe Videos: Share short videos of preparing signature dishes.
2. Customer Spotlights: Feature loyal customers and their favourite menu items.
3. Behind-the-Scenes: Show the daily operations of the food truck, including ingredient sourcing and food preparation.
4. Seasonal Specials: Highlight new and seasonal menu items with enticing photos and descriptions.
5. Cooking Tips: Share cooking tips and tricks related to Mexican cuisine.

Social Media

Core Principles.

1. Consistent Branding: Maintain a cohesive brand image across all social media platforms with a consistent color scheme, logo, and tone of voice.
2. Engaging Content: Post high-quality photos and videos of menu items, behind-the-scenes content, and customer testimonials. Use Instagram Stories and Facebook Live for real-time engagement.
3. Hashtags: Use relevant hashtags like #MexicanTacos, #CopenhagenFood, and #FoodTruckLife to increase visibility.
4. User-Generated Content: Encourage customers to share their experiences and tag the food truck. Feature their posts on the official social media accounts.
5. Exclusive Deals: Offer special discounts and promotions exclusively for social media followers to drive engagement and sales.

Platforms and Focus

1. Instagram: For visually appealing food content and stories
2. Facebook: For community building and targeted ads
3. TikTok: For short, engaging video content
4. Pinterest: For recipe sharing and food inspiration
5. LinkedIn: Industry partnerships

Landing Page & SEO

1. Keyword Optimization: Use relevant keywords like "Mexican tacos in Copenhagen," "authentic Mexican food," and "food truck catering" in website content and social media posts.
2. Detailed Menu Descriptions: Include detailed descriptions of each menu item on the website, incorporating relevant keywords.
3. Mobile Optimization: Ensure the website is mobile-friendly for better user experience and higher search engine rankings.
4. Local SEO: Optimize for local search by listing the food truck on Google My Business and other local directories. Encourage satisfied customers to leave positive reviews.

Process to follow:

1. Search for inspirational design ideas.
2. Copy and paste screenshots into Figma dream board
3. Make notes on what you like and why
4. Take note of designer, colour and style
5. Upload screenshots or use Canva to mock up your own design
6. Use UI Design Prompt and complete instructions from above to iterate on design ideas.

<prompt>
  <role>
    You are very highly regarded expert with vast experience researching
    and producing landing pages that convert visitor interest into desired actions
  </role>

  <task>Create a high converting landing page for a flexible catering service</task>
  <primary_goal>Drive visitors to call or email to arrange a booking<</primary_goal>
  <target_audience>A person wanting to host a memorable event for family, friends or colleagues</target_audience>

  <content>
    <business_name>El Patron</business_name>
    <call_to_action>Say Hola</call_to_action>
    <value_proposition>Authentic Mexican Cuisine in Copenhagen</value_proposition>
    <tagline>Your home. Our food. Memories Served</tagline>
  </content>

  <sections>
    <main_menu>Please link to each included section listed below</main_menu>
    <cta_button include="true">
      <email_link>eat@armando-elpatron.com</email_link>
    </cta_button>
    <social_proof include="true">
      <trust_indicators include="true"/>
      <testimonials include="true">testimonials</testimonials>
    </social_proof>
    <hero include="false"></hero>
    <features include="false"></features>
    <faq include="false">FAQs</faq>
  </sections>

  <technical_requirements>
    <animations include="true">Framer Motion</animations>
    <responsive_design>Mobile First</responsive_design>
    <seo>Optimize for SEO</seo>
  </technical_requirements>

  <aesthetic_design>
    <design_style>MINIMALIST</design_style>
    <heading_font>Playfair Display</heading_font>
    <body_font>Source Sans Pro</body_font>
    <color_palette>
      <base>White (#FFFFFF)</base>
      <primary>Dark blue (#003366)</primary>
      <secondary>Light blue (#4D9FEC)</secondary>
      <accent>Orange (#FF9900)</accent>
      <neutral>Light gray (#F5F5F5)</neutral>
    </color_palette>
    <design_inspiration>Bruno Simon</design_inspiration>
  </aesthetic_design>

  <creative_licence></creative_licence>

  <best_practices>
    <goal>Please aim for perfect balance across</goal>
    <inclusive_design>Highest Priority</inclusive_design>
    <visual_design>Scale, Visual Hierarchy, Balance, Contrast, Gestalt Principles</visual_design>
    <lighthouse_score>100% Lighthouse Score</lighthouse_score>
  </best_practices>

  <instructions>
    Please generate a landing page (single page website) that guides visitors towards
    a clear call-to-action. Before completing the task please double check that best practices
    have been followed to achieve the highest possible UX metrics to compare favourably with
    today's best examples of high converting landing pages.
  </instructions>

  <design_files include="false">
    Please refer to the attached images as the style guide
  </design_files>

</prompt>

Products & Services

See workbook for financial analysis.

1. Fine Dining at Home
2. Cooking Classes
3. Food Truck

Fine Home Dining

Your home. Our food. Memories served

Content Strategy: Align content around delivering experiences to the comfort of home with quality food, and making lasting memories with family and friends.

1. User-Generated Content: Encourage customers to share photos of their at-home dining experiences using your service with a specific hashtag.
2. Behind-the-scenes content: Show the preparation process, from ingredient selection to packaging.
3. Recipe tutorials: Share simple recipes that complement your delivered meals.
4. Customer stories: Feature testimonials focusing on memorable moments created with your service.
5. Theme-based content: Create content around special occasions (e.g., date nights, family gatherings) that align with your service.
6. Food photography: Share high-quality images of your dishes in home settings.
7. Live Q&A sessions: Host live sessions with chefs or nutritionists to engage with your audience.
8. Influencer partnerships: Collaborate with local food bloggers or lifestyle influencers to showcase your service.

Tactics: Use a mix of organic content and paid advertising to drive traffic to your landing page for sign-ups. Regularly analyze your campaign performance and adjust your strategy accordingly.

Metrics:

• Price per Person:
• Target Customer:

Cooking Classes

Participants interested in learning authentic Mexican recipes.

• Price per Person:
• Target Customer:

Food Truck

To be located where?

Target Customers:

• Local residents (repeat business)
• Tourists visiting Copenhagen.

Business Operations

As a business founder, you need a solid understanding of business fundamentals with clarity of purpose while juggling multiple roles to drive progress.

• Sales
• Marketing
• Finances
• Human Resources
• Legal Compliance
• Property Management

See Business Operations as a Service as a related business model.

Profitability

Strengthen Pricing Power through Demand Driven Sales while minimizing Cost of Delivery.

Mantra

It is easier to sell more to existing connections built on trust, than to sell to someone you don't know

Legal

Operating Permits, Food Safety Compliance etc

Finances

Cash Flow Management:

• Practice: Ensure your business can meet its short-term obligations and invest in growth opportunities.
• Strategies: Negotiate better payment terms with suppliers, offer discounts for early customer payments, and maintain cash reserves.
• Forecasting: Ability to forecast finances means you can allocate resources effectively against targeted financial goals.
• Components: Projected income, fixed and variable expenses, and savings or investment goals.

Financial Statements

• Balance Sheet: Provides a snapshot of a company’s financial position at a specific point in time, detailing assets, liabilities, and equity.
• Income Statement: Shows the company’s revenues, expenses, and profits over a period, helping assess operational performance.
• Cash Flow Statement: Highlights how changes in the balance sheet and income affect cash and cash equivalents, focusing on operating, investing, and financing activities.

Business Playbook

See list of business files required to define an operational playbook and compliance records.

• Business Model Diagram
• Time and Mind
• List of Connections
• List of Assets
• Cash Flow (Budget v Actual)
• Market Research
• Sales Analysis

Tech Platform

What is the perfect tech stack to fulfil business model intentions?

Sales and Marketing

Sales & Marketing Toolkit

JTBD	Product	Notes
Bookings	cal.com	Schedule Customer Bookings
Social Media Management	Buffer	Scheduling posts across platforms
Community Engagement	Slack	Need to connect into Silangade
Advertising Management	Facebook Ads Manager	Targeted customer acquisition
Landing Page Builder	Wix	Take customer bookings (Review)
Email Marketing	Mailchimp, Constant Contact	Email campaigns (and landing pages)
Analytics	Google Analytics, Meta Pixel	Tracking traffic and conversions
Influencer Marketing	AspireIQ, Upfluence	Find and manage influencer partnerships
Grpahical Images	Canva	High quality graphical images
Customer Relationship Management	Hubspot, Salesforce (Basic)	Manage customer data and interactions
Marketing Automation	ActiveCampaign, Marketo	Automating marketing processes
Survey Tools	SurveyMonkey, Typeform	Gathering customer feedback

Business Operations

JTBD	Product	Notes
AI Prompts	Perplexity, You
Point of Sale	Fresto

Market Research

Success Stories

The most successful taco food trucks combine high-quality, unique food offerings with smart business strategies, effective marketing, and a deep understanding of their target market. They leverage the advantages of mobility and lower overhead costs while focusing on creating a memorable brand and customer experience. Notable Taco Trucks WorldWide Include:

1. Kogi BBQ (Los Angeles): Often credited with starting the gourmet food truck revolution in 2008, Kogi BBQ is known for its Korean-Mexican fusion tacos.
2. Torchy's Tacos (Austin, TX): Started as a food truck and has since expanded to multiple brick-and-mortar locations.
3. Tacos La Vaporera (Fresno, CA): Won the People's Choice Award for three consecutive years at the Taco Truck Throwdown event.
4. Tacos Jacinto (Fresno, CA): Won the Judge's Choice Award at the Taco Truck Throwdown.

Success Factors

1. Quality of Ingredients: The best taco trucks often use fresh, high-quality ingredients, including freshly made tortillas.
2. Unique Flavors: Successful trucks often offer distinctive flavour combinations or fusion cuisines that set them apart.
3. Mobility: The ability to move to high-traffic locations and events is a significant advantage.
4. Social Media Presence: Effective use of social media for marketing and communicating locations to customers is crucial.
5. Low Overhead: Food trucks have lower operating costs compared to traditional restaurants, allowing them to focus on food quality.
6. Specialization: Many successful trucks focus on perfecting a specific type of taco or cuisine.
7. Community Engagement: Building a loyal customer base through community involvement and excellent customer service.
8. Adaptability: The ability to adjust menus, locations, and services based on customer feedback and market trends.
9. Branding: Creating a memorable brand identity through truck design, logo, and overall concept.
10. Consistency: Maintaining consistent quality and flavour across all menu items.